(The NYT BestSelling Author of The Lean Entrepreneur and the Co-Founder of Moves the Needle)

Video Interview

Audio

Bio

Brant Cooper helps startups get started.

As a Lean Startup thought leader, he travels the world speaking to entrepreneurs at conferences, hackathons and workshops. Recent speaking events include the Kuala Lumpur Venture Capital Symposium, Lean Startup conferences in Vancouver and Michigan, the Forward Technology Conference in Wisconsin, the Lean Startup Challenge in Boston, and Lean Startup Machines in London, New York, Boston, Chicago and San Francisco. Brant also consults for and advises startups on Lean Startups and Customer Development, with clients in Silicon Valley, New York, San Diego, France, Australia and Singapore. Clients include Qualcomm, MOGL, HubKick, MotherKnows, i.TV, Lean Startup Machine, Discovr and many others.

Brant Cooper is passionate about growing the San Diego tech community.He runs the San Diego Tech Founders monthly meetup that consistently draws between 100 and 200 startup people. Speakers have included Eric Ries, Steve Blank, KISSmetrics CEO Hiten Shah, CatchFree CEO Sean Ellis and Venture Capitalist Mark Suster. He is the curator for the San Diego edition of the Startup Digest. Brant mentored at CONNECT for four years and holds open office hours at a weekly coffee meetup that draws 10-20 people a week.

Prior to becoming involved in the Lean Startup community, Brant was involved with startups in a more traditional way. He has over 20 years experience in IT and a long track record of bringing high tech products to market. As a leader in Professional Services, Product Management and Marketing, he has directed strategy, design, marketing and implementation of numerous products for a variety of startups including Tumbleweed, Timestamp, WildPackets, Incode and InfoBright.

Brant Cooper has published articles for Venture Beat and Business Insider, blogs at Market By Numbers and tweets @brantcooper.

Lean as in Lean Manufacturing is about eliminating waste in the production and delivery of a known value to a knowncustomer. Lean Startup is about eliminating waste in discovering what
value you are creating, how you deliver it, and to whom.

This is the primary theme of my book,
The Lean Entrepreneur. Co-author Patrick Vlaskovits and I break down why lean, why now, how to, and provide extraordinary examples of extraordinary entrepreneurs applying these principles inside and outside tech, in big companies and startups.

I am a happy Papa, loyal brother, and
appreciative son. I play a little guitar and
sing loudly in the car. I strive to enjoy life
and not take myself too seriously.

Websites & Social Media Links

https://market-by-numbers.com

https://leanentrepreneur.co

https://leanbrandbook.com

https://twitter.com/BrantCooper

https://www.facebook.com/brant.cooper

https://www.linkedin.com/in/brantcooper

https://www.movestheneedle.com/author/brant/

https://about.me/brantcooper

Interview Questions

• How did you become an another & startups experts
• What’s your background before the startups world?
• What’s your rule in Moves the Needle and what are the services that you provide?
• How visionaries create products & disrupt markets?
• How to become visionary in creating a business?
• What to do to discover a business model?
• How to develop a bigger and loyal customer base?
• How companies build passionate relationships with their audience?
• What’s the most efficient way to find the product market fit?
• Why asking the market is important and which tools you recommend for that?
• What’s a brand and How it can help shaping a better business?
• What are the top 5 lean brand tips?
• What’s the THE MYTH OF THE BRAND GENIUS?
• What’s THE LEAN BRAND FRAMEWORK?
• How to beat the past and learn to learn from our failures?
• How the idea of the Lean Entrepreneur Book started?
• How did you hit the New York Times bestseller list?
• How did you manage to get EARLY ADOPTERS for the book?
• Why you decided to use illustrations in the book? And who helped you design the book cover and illustrations?
• Which company or service do you use for the branding of your products and books?
• Publishing Vs. Self Publishing for you, which when you would pick if you have both options?
• Best advice when you sign a contract with your book publishers?
• Tell us more about your other projects that you are currently working on or planning for the future?
• Share with us some of the tools or software that make you more efficient?
• The most important factors for success in 3 words?
• What’s the biggest failure moment in your life and what did you learn from it?
• What are the Top 3 apps that you use on your smart phone?
• What are the habits that you are trying to develop to stay efficient?
• What do you do to change your mood when you are depressed?
• What’s the best advice that you ever received?
• If you have the chance, what would you say to advice your younger self?
• What are your top 3 favorite books?
• What are the top 3 people that you are inspired by? 
• What makes you really happy?
• How people can contact you?
• Do you have any notes or suggestions to improve Be Efficient Tv?

Transcript

Sponsors

The post E76: Brant Cooper on How to Start As Lean Entrepreneur and Build A Lean Brand appeared first on 1on1 Business & Marketing Mentoring.

    Wade Foster is the Co-founder/CEO ‪of Zapier, Zapier is software that connects apps and automates tasks

What are the tools or apps that are mostly connected by Zapier?

If you are just starting today in your field, from where you will start and what are you going to focus on to be more successful?

Video Interview

Audio

Bio

In 1987 I was born in the middle of a January snowstorm in Missouri. I didn’t always have entrepreneurship in my blood. Growing up my dad worked for the state and my mom a pharmacist. There wasn’t much entrepreneurship in my extended family either: teachers, lawyers, doctors, insurance agents, but no entrepreneurs.

All in all I lived a pretty typical upper-middle class, midwestern childhood. I played soccer, baseball, basketball, swam and generally got exposure to all the opportunities I wanted because my parents went to great lengths to make sure I had those opportunities.

Music as Entrepreneurship

In middle school I took up playing the saxophone. I quickly fell in love. I would pull out Cannonball Adderley, Charlie Parker, John Coltrane and Ray Charles albums and try and play along.

At first I wasn’t very good, but over time I could hold my own with the local jazz musicians. In 9th grade I got asked to play my first professional gig and made $50 playing at the Missouri Governor’s Mansion for just three hours of my time.

This was the first time I ever got paid for a specialized skill that I had and not because I was a warm body that could perform menial tasks. I didn’t realize it at the time, but this was my first foray into entrepreneurship.

The Search in High School and College

Like many of my friends, in high school and college I had no idea what to do with my life. I blindly followed the rules, got good grades and made my teachers and parents happy.

I had a knack for math and science so everyone told me to I should be an engineer because that’s what engineers do. So in college I settled on majoring in industrial engineering even though I wasn’t super sure what they did at the time. I knew it had something to do with efficiency and that’s something I could get behind.

Eventually my junior year of college I decided that I needed to figure out what the heck I would do with my life so I took an internship with a major telecom provider because they paid well and it seemed like a stable gig.

Over the course of the summer I realized how much I hated corporate life. I would come into the office and work hard for a solid hour each day and surf the web the rest of the time. It was the worst.

The brutal irony is that my bosses loved what I did and praised my work every step of the way. I realized that summer that a “regular” job wasn’t for me.

Becoming an Entrepreneur

I didn’t decide on entrepreneurship immediately after that summer. All I knew was that I hated wasting away for 8 hours a day at a job I could do effectively in 1 hour a day.

That final year of school I started looking for different types of work I could do. Something a little outside the box and I found a small, local tech company that was looking for a marketing intern.

I had zero marketing experience at the time, but I picked up a Seth Godin book and talked my way into the job.

It turned out to be a pivotal turning point in becoming an entrepreneur.

Learning the Ropes

Over the next year as an intern and ffull-timeemployee at this local tech company I learned a lot about product and marketing. I had no idea what worked and what didn’t so I tried my hand at just about everything.

Essentially, I was honing my chops to become what I call a Full Stack Marketer.

After about a year I’d learned about as much as I could and started trying to build my own company. I spent my spare time selling people in the community on just about anything I could. I built WordPress sites, I whipped up email marketing templates, I built a small web app. Anything to learn problems that other business owners were having.

During the day I started working with local Columbia, Missouri entrepreneur, Brant Bukowksy, doing email marketing automation at VAMortgageCenter.com. It was there that then co-worker, Bryan Helmig, devised the initial seeds of our first startup, Zapier.

Diving In

In October of 2011, Bryan and I teamed up with our friend and local developer, Mike Knoop, to build the initial prototype of Zapier and win the first annual Columbia Startup Weekend.

After the weekend we worked nights and weekends to build the initial beta product for customers and in January of 2012 I was able to start my entrepreneurial journey full time by quitting my day job.

With the Zapier beta going well, we applied to Y Combinator’s summer 2012 batch and were accepted. In May of 2012 I moved to California with my wife and we’ve been loving it ever since.

Giving Back

I’m by no means an expert at anything, but I do have a lot of in-the-trenches experience at marketing, team building, fundraising, bootstrapping, and product. I love to help out when I can.

If you want to get a hold of me let me know if the form below. I usually dedicate one day a week to respond to these requests so it could take up to 7 days or so before I respond.

If it’s more urgent than that, then you’ll find a way to get in touch with me.

Website & social media links

https://zapier.com

https://twitter.com/wadefoster

https://twitter.com/Zapier

https://wadefoster.net

https://www.youtube.com/user/ZapierApp/videos

https://www.facebook.com/ZapierApp

https://www.linkedin.com/company/zapier/

Interview Questions

Questions

• What’s your background before Zapier?
• You studied industrial engineering. Then you did a Master in Business Administration. How did you get into the software world? And can you code?
• You worked as a teaching assistant at the University of Missouri, then started working as customer development lead at the Idea Works, then email marketing manager at Veterans United Home Longs. Why did you decide to leave the teaching job at the university?
• Why did you call it Zapier & what’s really is Zapier?
• How did you meet your co-founder and how important to have a co-founder in a startup?
• How to soft launch a startup efficiently? What did you do at Zapier?
• How did you get your first customer then scaled Zapier?
• How do you currently market for Zapier?
• What are the tools or apps that are mostly connected by Zapier?
• How to post from buffer or facebook to Instagram? I personally struggle with that?
• How Zapier manage to connect the apps without getting access to some security data? How it makes two apps talking to each others? Do you get permissions from those apps to connect with others?
• For nontechi people what does APIs means?
• The Below two Questions are from Alex Kei to Wade Foster
• – Are your integrations API based only or do you use any other method?
• – Any plans on adding Wistia zaps based on view percentage and be able to tag viewers in Ontraport according to how much they watched a video?
• Ideas to use Zapier with Asana?
• Ideas to use Zapier with google sheets?
• Ideas to use Zapier with Mailchimp? And What’s the best email marketing auto responder?
• Ideas to use Zapier with WordPress?
• Ideas to use Zapier with QuickBooks?
• Ideas to use Zapier with Rescuetime?
• You are the tools connector guy, which tools you are using the most in your business & life?
• Zapier Vs. IFTTT
• Tell us more about your other projects that you are currently working on or planning for the future?
• Share with us some of the tools or software that make you more efficient?
• What’s your daily life and work routine looks like? 
• What’s one marketing strategy that helped you the most in developing your business?
• What are your other hobbies?
• Who are your top 3 mentors?
• If you are just starting today in your field, from where you will start and what are you going to focus on to be more successful?
• The most important factors for success in 3 words?
• What’s the biggest failure moment in your life and what did you learn from it?
• What are the Top 3 apps that you use on your smartphone?
• What are the habits that you are trying to develop to stay efficient?
• What do you do to change your mood when you are depressed?
• What’s the best advice that you ever received?
• If you have the chance, what would you say to advise your younger self?
• What are your top 3 favorite books?
• What are the top 3 people that you are inspired by? 
• Do you listen to any music when you work?
• Do you follow any routine to sleep?
• What makes you really happy?
• Is there’s any other question that I didn’t ask you and you wanted to talk about?
• How can people contact you?

Sponsors

The post E59: ZAPIER IS THE SOLUTION FOR YOUR APPS TO MAKE THEM TALK TO EACH OTHER – Interview with Wade Foster appeared first on 1on1 Business & Marketing Mentoring.

          (The Co-Founder of WP Curve & Helloify and the Author of The 7 Day Startup)

WP Curve – The 7 Day Startup: You Don’t Learn Until You Launch

Video Interview

Audio

Bio

Dan Norris is a passionate entrepreneur with an obsession for content marketing. His content has been described by Joe Pulizzi, the content marketing godfather himself, as “must read”. Dan was voted Australia’s top small business blogger by Australia’s largest business magazine, Smarter Business Ideas in 2013.

Dan is the co-founder in WP Curve, one of the world’s fastest growing WordPress support companies. WP Curve provides unlimited small WordPress fixes 24 / 7 for $69 per month.

https://wpcurve.com

https://twitter.com/thedannorris

https://www.facebook.com/dannorrisinformly?fref=browse_search

https://www.linkedin.com/in/thedannorris

https://www.youtube.com/channel/UCJh_QLCnFvzvfRSgESguhwA

https://medium.com/@thedannorris

Books 

[amazon template=add to cart&asin=B00NZFKB8S]

Interview Questions

• What’s your background before WP Curve?
• What’s WP Curve and how it works? And what are the services that you provide in details?
• What’s your competitive advantage from other similar services?
• Which founder came up with the idea of WP Curve then how the journey started?
• With how many employees you started the company and how many employees you have now?
• What’s the specialties or titles of your current team?
• How the work is structured between the employees and the founding team in terms of responsibilities?
• Do you have an office or all the work is done online, tell us more about that?
• How much was your revenue in the first month, third month and how much its during the past 3 months?
• How do you manage your online team and make sure they are consistent? Any software or system that you use?
• Any future plans to add more subscription plans with more added services?
• Any future plans to add more communication channels with your clients other than emails like through an app or asana or others?
• How do you market WP Curve successfully?
• What’s your blogging strategy? How often you blog and who mainly blogs from your team?
• How do you structure your content marketing strategy between interviews, blog posts and others?
• Is the live chat helps you convert customers, which strategy helped you the most to convert customers?
• Is the backup that you provide is daily backup, how it works?
• How do you guarantee the security?
• Do you do the SEO work in-house or you outsource it? Is on page SEO or Off Page is working for you more?
• What do you do offline to market for WP Curve?
• Do you have any partnership plans to expand WP Curve?
• Do you have a plan to sell WP Curve in the future?
• Tell us more about your book and what’s the strategies that you used to market it?
• share with us some of the tools or software that make you more efficient?
• What’s your daily life and work routine looks like? 
• What are your other hobbies?
• Who are your top 3 mentors?
• The most important factors for success in 3 words?
• What are the Top 3 apps that you use on your smart phone?
• What are your top 3 favorite books?
• What are the top 3 people that you are inspired by? 
• What makes you really happy?
• Do you have any notes or suggestions to improve Be Efficient Tv?
• How people can contact you?

Transcript

Transcript

Sponsors

The post E50: How to Start A +$64000 A Month Startup in 7 Days with 100% Outsourced Team- Interview with Dan Norris appeared first on 1on1 Business & Marketing Mentoring.

(The Founder of Pixelbug, Digital Evangelist and Augmented Reality Expert)

What’s the definition of Augmented Reality? Which industries are adopting more the Augmented Reality solutions?

What’s the Gesture Based Tech? How Pixelbug markets its services through different offline and online channels?

Video Interview

With English and Arabic Subtitle

Audio

Bio

A tech-savvy entrepreneur, Dany fuses digital innovations with the physical world to create buzz and drive sales. This has been his mission since working in marketing with PUMA in 2007, where he DEVISED premier digital media strategies to generate positive word-of-mouth about the brand and its offline activities. Since then, he’s been involved with several startups seeking to increase their digital technology footprint. Today, as the founder of pixelbug, he continues to drive the company as an innovation powerhouse, touching all corners of the globe. With the help of his international team of experts, he’s ESTABLISHED pixelbug as a leading marketing technology partner to blue chip multinationals across the MENA region.

Dany regularly holds keynotes at regional and international conferences, continuing to develop the industry by educating professionals and students about the unique OPPORTUNITIES available in the digital technology space. He is also a member of the Young Arab Leaders, where he is committed to supporting the startup ecosystem across the region and helping aspiring entrepreneurs reach their fullest potential

 Websites & Social Media Links

https://pixelbug.com/

https://www.facebook.com/pixelbugdxb

https://plus.google.com/u/0/+PixelbugAe/posts

https://twitter.com/pixelbugdxb

https://www.youtube.com/user/pixelbugdxb

https://www.linkedin.com/company/2687572

https://www.linkedin.com/in/danyeleid

https://twitter.com/digitaldanful

https://www.facebook.com/dany.dfine?fref=ts

https://plus.google.com/+DanyElEid/posts

https://www.slideshare.net/DanyDan1

Interview Questions

• What’s the definition of Augmented Reality?
• How did you start in the digital world and why you chose the augmented reality specifically?
• What’s your background before that?
• Why you decided to quit the EMPLOYMENT world?
• Why you chose Pixelbug as name for your company?
• What are the services that you provide in Pixelbug?
• Which industries are adopting more the Augmented Reality solutions?
• How do you see the FUTURE use of Augmented Reality?
• What’s the gesture based tech?
• Tell us more about the details of some of your successful projects?
• Who are the main clients of Pixelbug?
• How much the average cost of your projects?
• You made some marketing projects and solutions for big companies like P&G, Nestle, Energizer Group, HSBC and Sony, do you think the small companies will have some SHARE of your services one day?
• How Pixelbug markets offline and online for its services?
• What’s the challenges that you are facing in Dubai to educate the companies about your services?
• What’s the mentoring experience have added to you and why should we have a mentor?
• Tell us more about your other projects that you are currently working on or planning for the future?
• SHARE with us some of the tools or software that make you more efficient?
• What’s your daily life and work routine looks like? 
• What are your other hobbies?
• Who are your top 3 mentors?
• If you are just starting today in your field, from where you will start and what are you going to focus on to be more successful?
• The most important factors for success in 3 words?
• What are the Top 3 apps that you use on your smart phone?
• What are the habits that you are trying to develop to stay efficient?
• What are your top 3 favorite books?
• What are the top 3 people that you are inspired by? 
• Do you listen to any music when you work?
• Do you follow any routine to sleep?
• What makes you really happy?
• Do you have any notes or suggestions to improve Be Efficient Tv?
• How people can contact you?

Transcript

Sponsors

The post E65: What’s Augmented Reality, How it Works and How to Use it Efficiently to Market for Your Products – Dany El Eid appeared first on 1on1 Business & Marketing Mentoring.

(Entrepreneur, Marketer, Productivity Expert and the Author of ‘How to Turn Your Million-Dollar Idea Into a Reality)

How to pitch the media to get a free publicity?, How to write the perfect Press Release? How to leverage content and drive traffic to your online sites?

 The story of the Authentic MCG crested Carpet, Infiniti Telecommunications and Ponsford Pen

Video Interview

Audio

Bio

Pete Williams is an entrepreneur, author, and MARKETER from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket, Ground for under $500!

Since then he’s done some cool stuff, like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (and the upcoming ‘It’s Not About the Product’), and he’s created a bunch of COMPANIES including Infiniti Telecommunications, On Hold Advertising, Simply Headsets, and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of Smart COMPANY’S 30 Under 30.

Websites & Social Media Links

Blog: https://PreneurMarketing.com/

Website: https://PeteWilliams.com.au

Podcast: https://PreneurMarketing.com/PreneurCast/

Twitter: https://twitter.com/preneur

Facebook: https://www.facebook.com/preneurmarketing

LinkedIn: https://au.linkedin.com/in/preneurmarketing

Google+: https://plus.google.com/118190834427942218260

https://www.infinititelecommunications.com.au

https://www.ponsfordpen.com.au

https://www.owntheg.com.au

https://www.onholdadvertising.com.au

Books

[amazon template=add to cart&asin=0731405757]

[amazon template=add to cart&asin=0615499783]

[amazon template=add to cart&asin=0615498442]

[amazon template=add to cart&asin=B007CRJJOW]

Interview Questions

• How and why did you start your entrepreneurial journey?
• Who called you Australia’s Richard Branson and Why?
• What’s the story of the Authentic MCG crested Carpet and how did you market it?
• What are the services that you provide through infiniti telecommunications?
• What’s the ponsford pen and why you got involve in such project?
• What is Stitch Software and how it works?
• You have many ventures specialized in audio like simply headsets, infiniti telecommnication, earhero?
• How to pitch the media to get a free publicity?
• How to write the perfect Press Release?
• Other techniques that you use to increase the probability of being featured in the media?
• Do you recommend any service that can help in the process of pitching the media with a monthly affordable membership fee?
• What are the major steps that we should take action on to turn our million dollar idea into reality?
• What are the strategies and tools that you use to drive traffic to your online sites?
• What’s the detailed strategy that you use to create your content take us through the steps that helps you LEVERAGE your content?
• Which online product made you the highest amount of money and which one made you the most amount of credibility & publicity and why?
• Publishing or self publishing and why, and if the author has the publishing OPTION he or she should take it over the self-publishing option?
• You self-published and published books tell us more about your experience, which books made more money and which ones made you more credibility?
• Any book agents you recommend WORKING with?
• Is the book is a MONEY MAKING tool or a credibility tool?
• How do you market your published or selfpublished books?
• How much it cost to rent you per hour as coach or mentor, I used the word rent you because you used it in your website J, how it works?
• Why you partnered with Rich Schefren in the Profit Hacks project? What did you learn from this partnership?
• How many team members are working with you online and offline and how many of them report directly to you?
• What are the main ventures & projects that you are focused on now or starting in the near future?
• The process of creating continuous different products online is usually automated by don’t you think its losing its automation factor by its infinite continuity and change? The point here is maybe in the long run the offline businesses are automated more efficiently in the long run with less changes through the process?
• Selling products or services online is overrated, agree or disagree?
• SHARE with us some of the tools or software that make you more efficient?
• What’s your daily life and WORK routine looks like?
• What are your other hobbies?
• Who are your top 3 mentors?
• The most important factors for success in 3 words?
• What are the Top 3 apps that you use on your smart phone?
• What are the habits that you are trying to develop to stay efficient?
• What are your top 3 favorite books?
• What are the top 3 people that you are inspired by?
• Do you listen to any music when you WORK?
• Do you follow any routine to sleep?
• What makes you really happy?
• How people can contact you?

Transcript

Transcript

Sponsors

The post E48: How to Turn your Million Dollar Idea Into Reality by Leveraging Content, Media and Traffic – Interview with Pete Williams appeared first on 1on1 Business & Marketing Mentoring.

(The Founder of Amazing Websites TV, Co-Organizer of the Unlimited Power Online and the Middle East’s #1 Internet Marketing Expert)

Which Marketing Channel brings the Best Traffic? How To Generate More Traffic and Convert More Customers Without SEO, Which Skill on the Internet Is the Most Important in terms of Conversion?

 How to Monitize On the Internet? Which Online Courses the People are Paying on the Internet? Is making money Online now is Harder or Easier than Before?What Is the hard Lessons that Ernesto Verdugo have Learned through his Internet Marketing Career? Why Getting Paid Speaking Engagements Are more Difficult Nowadays? And Much More Tools and Hacks About Traffic, Conversion and Even Travel

Video Interview

With English and Arabic Subtitle

Audio

Bio

Ernesto Verdugo is an Author, Entrepreneur, International Public Speaker, Consultant, Accelerated Learning Practitioner and Internet Coach. He has worked with tens of thousands of individuals from over 100 nationalities in more than 45 different countries sharing his know-how in more fields of peak performance, business development and Internet marketing. Simply, Google his name and you’ll find amongst the over 1,460,000 results, he is listed as the 237th most traveled human being in the universe.

Over the years, Ernesto has established himself as a renowned Internet Marketer and E-commerce expert. In 2008, his passion to enlighten individuals and corporations about the various myths surrounding the Internet, compelled him to educate and groom the first generation of Internet marketers in the Middle East establishing himself as the pioneer in the region and the go-to-guy for any Internet Marketing related Project, Event or Business Venture in MESA (Middle East South Asia).

Ernesto Verdugo is the co-organizer of the Unlimited Power Online and You Learn Twit Face, Internet Marketing and Social Media MEGA Conferences know around the world as the Most Exclusive Internet Marketing and Social Media Events in the World, launched initially in Dubai before spreading to the rest of the Middle East & Asia.

Through his innovative strategies, combining human psychology and using the Unlimited Power of the Internet, he has reinvented the way the events and products are marketed in the region and around the world making him a sought after expert by corporation of all sizes.

Ernesto is an advocate of creating Internet Literacy around the world and that prompted him to write the Amazingly Useful Websites book, the most complete and up-to-date FREE resources guide available on the Internet achieving over 10,000 downloads on its first year after digital publication and currently the most downloaded Internet Resources guide online (Download your free copy at www.amazinglyuseful.com).

His Internet marketing Iceberg Coaching program offers the most complete and comprehensive Internet Marketing and E-Commerce curriculum in the Industry and his Total Internet Mastery Master Class has created record sales every time it has been presented.

On my 20 Years Experience as a professional I have accomplished the following:

– I’ve presented, trained and key noted to audiences of over 100 Nationalities in 56 different countries. This has provided me with the poise and experience to deal with almost every cultural aspect anyone can think of.

– I am as comfortable presenting to small or big audiences. Being 10,000 the largest audience I’ve presented to

– I am am the 249th Most traveled person in the world. Fluent in 3 Languages (English, Spanish, Dutch) and I have a conversational level in 3 more languages (German, Italian, French)

– I got over 17 years experience in the Middle East dealing with multiple Industries on that part of the world. I am proud to be the recognized Pioneer on Internet marketing on the area and the Co-creator of the Unlimited Power Online Event, the Most Exclusive internet marketing Event in the World.

-I got over 12 years of experience on the Airline and hotel industry having trained over 10,000 industry leaders and employees around the world

-I’ve been a Successful Entrepreneur for the past 12 years

Specialties: Internet marketing, Accelerated Learning Seminars, Keynote Speaker, Trainer and Consultant.

Websites & Social Media Links

https://www.ernestoverdugo.com/

https://www.amazingwebsites.tv/

https://www.amazinglyuseful.com/

https://itunes.apple.com/mx/podcast/useful-websites-amazing-websites/id470876336?mt=2

https://www.linkedin.com/in/ernestoverdugo

https://www.facebook.com/ernestoverdugofan

https://twitter.com/ernestoverdugo

https://www.youtube.com/user/ernestoverdugo

Books

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Interview Questions

• You worked for KLM for 7-8 years in which department you were focused and why you decided to quit this path?
• Who introduced you to the Internet marketing world and why did you choose this path?
• How different is the internet marketing world now if you comparing with the last 6 years and where you think its heading?
• What’s your current focus in terms of internet marketing?
• Which Marketing Channel brought you the best traffic and most money, is it events, products, blogging, your tv show or others? And Why
• Is the fashion of selling online courses in conferences is dead and people now days are more focused on SEO and Social Media and Other Marketing Platforms?
• What that hard lessons that you learned through your Internet Marketing career?
• Is it making money online now harder or easier than before?
• For the people who are just starting in the Internet marketing world want do you advise them to do?
• Share with us your favorite Affiliate marketing tools and strategies?
• Best copywriting techniques and tools that you recommend?
• What’s your current content strategy and how your sales funnel works?
• From where you start when you decide to produce an online product?
• Top 5 strategies to launch a product online?
• How do you evaluate the products or markets that you want to enter before you enter it?
• Your favorite traffic tools?
• Best Internet JV advice that you can share with us?
• You are the Middle East’s #1 Internet Marketing Expert why you are not so active in the Middle East since 2o12 even you LinkedIn profile says that you are the Middle East Internet Marketing Expert from 2008-2012?
• How many team members are currently working with you weather online or offline?
• What’s Your top 5 travelling hacks and tools as you are listed as the 237th most traveled human being in the universe?
• How the MTP https://mosttraveledpeople.com works? How can you verify the countries that you have visited?
• Your Favorite 5 cities in the world?
• What’s your daily life and work routine looks like? 
• Who’s your no.1 mentor?
• The most important factors for success in 3 words?
• What are the Top 3 apps that you use on your smart phone?
• What are the habits that you are trying to develop to stay efficient?
• What are your top 3 favorite books?
• What are the top 3 people that you are inspired by? 
• What makes you really happy?
• Do you have any notes or suggestions to improve Be Efficient Tv?
• How people can contact you?

Transcript

Transcript

Sponsors

The post E42: How Different is the Internet Marketing World Nowadays? What to Do & From Where to Start to Drive More Traffic and Convert More Customers without SEO? – Interview with Ernesto Verdugo appeared first on 1on1 Business & Marketing Mentoring.

(A Computer Programming Expert and the Founder of Learn To Program Tv)

Learn More About The Differences HTML & CSS, PHP/MySQL, Swift Language, AJAX, C++

What’s the difference between HTML and HTML5?,  Joomla and WordPress?,  Which Platform on the Internet Helped Mark Sell Most of his Educational Programs

Video Interview

With English and Arabic Subtitle

Audio

Bio

Mark is The Guy Behind LearnToProgram.tv

Mark Lassoff’s parents frequently claim that he was born to be a programmer. In the mid-eighties, when the neighborhood kids were outside playing kickball and throwing snowballs, Mark was hard at work on his Commodore 64 writing games in the BASIC programming language. Computers and programming continued to be a strong interest in college where Mark majored in Communications and Computer Science. After completing his college career, Mark worked in the software and web development departments at several large corporations.

In 2001, on a whim, while his contemporaries were conquering the dot com world, Mark accepted a position training programmers in a technical training center in Austin, Texas. It was there that Mark fell in love with teaching programming, which has been his passion ever since. Today Mark is a top technical trainer, traveling the country providing training for software and web developers. Mark’s training clients include the Department of Defense, Lockheed Martin, Discover Card Services, and Kaiser Permanente. He has consulted for companies such as Dell, Target, Lockheed Martin, and government agencies including the US House of Representatives. In addition to traditional classroom training and consulting, Mark releases video tutorial training for aspiring programmers on his website, www.LearnToProgram.tv and Udemy.com.

He lives near Hartford, Connecticut where he is in the process of redecorating his condominium.

Mark started programming at age 11 on a Commodore 64. While other kids were outside playing kickball, Mark was creating video games in the BASIC programming language. After a career that included web development, team leadership, corporate leadership, and founding three startups, Mark founded LearnToProgram. LearnToProgram is currently the fastest growing technical publishing company in the country. In his spare time, Mark likes to travel, dine out and work with other entrepreneurs in Connecticut. When he’s not at work, Mark can be found at every Journey, REO Speedwagon and Foreigner concert within driving distance.

LearnToProgram Media is a leading publisher of web, mobile, and game development courses that are used by over 125,000 people in 65 countries. LearnToProgram’s valuable network of technical resources includes content on YouTube, iTunes, and Roku, as well as BOOKS, free tutorials, and online courses. The company is based outside of Hartford, Connecticut.

Teaching programming has been Mark’s passion for the last 10 years. Today Mark is a top technical trainer, traveling the country providing training for software and web developers. Mark’s training clients include the Department of Defense, Lockheed Martin, Discover Card Services, and Kaiser Permaente. Mark’s clients rate his classes 9.81/10, with consistent perfect scores on participant evaluations.

In addition to traditional classroom training, Mark is a sought after video trainer and host. He has authored and hosted video courses for several publishers, including his own company LearnToProgram.tv, Inc.. Mark has authored over 15 online courses and works with students from all 50 states and over 47 countries. Over 10,000 people have learned programming skills from Mark’s courses.

He lives near Hartford, Connecticut in a 150 year old converted textile mill.

Websites & Social Media Links

https://learntoprogram.tv/

https://www.udemy.com/u/marklassoff/

https://twitter.com/mlassoff

https://www.linkedin.com/in/marklassoff

https://www.youtube.com/channel/UCvEhGkesqzOqCdMCvpG2w_A

BOOKS

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[amazon template=iframe image&asin=0990402010]

[amazon template=iframe image&asin=0988842955]

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Interview Questions

• Why and when you started coding?
• What’s your current focus or business ventures?
• You founded Learn to Program at September, 2011, what was your background before that?
• Do you sell the courses individually on Learn to Program or you have a membership plans, how it works?
• How the live courses that you provide works?
• Do you take over coding projects or you are currently just focused on teaching and selling courses online?
• Let’s dive into the coding world, can you make for us a structure for the main coding languages out their and for what each one of them its used and then will go into more details for each on of them?
• What’s the coding language that the absolute beginners should start with it?
• How to become a certified web developer?
• What’s HTML & CSS and for what its used?
• What’s the difference between HTML and HTML5?
• What’s PHP/MySQL and for what its used?
• What’s the swift language and its used mainly for what?
• What’s AJAX?
• How about the C++ and C programming languages?
• Ruby is used for what?
• js?
  What’s Github?
• IOS and Android Apps Languages?
• Is learning Photoshop is a must for coders?
• What’s the difference between Joomla and WordPress?
• Which platform on the internet helped you sell most of your educational programs is it Udemy, your website or others?
• What Entrepreneurs should learn to be able to control their developers?
• How’s your experience with Amazon, do you transcript your tutorials and then turn them into books or the opposite?
• Tell us more about your other projects that you are currently working on or planning for the future?
• What’s your daily life and work routine looks like? 
• Who’s your no.1 mentor?
• If you are just starting today in your field, from where you will start and what are you going to focus on to be more successful?
• The most important factors for success in 3 words?
• What are the Top 3 apps that you use on your smart phone?
• What are the habits that you are trying to develop to stay efficient?
• What are your top 3 favorite BOOKS?
• What are the top 3 people that you are inspired by? 
• Do you listen to any music when you work?
• Do you follow any routine to sleep?
• What makes you really happy?
• How people can contact you?

Transcript

Transcript

Sponsors

The post E38: What Are The Main Differences Between Different Programming Languages and from Where to Start As Computer Programmer? – Interview with Mark Lassoff appeared first on 1on1 Business & Marketing Mentoring.

(The Owner and President of Spellmann & Associates, he’s an expert in Web Development, Social Media Marketing, Traffic & Leads Generations and Email Marketing)

The Best SEO Plugins, How to Avoid SEO Scams, the Differences Between Bounce Rate & Hits and Context vs. Keywords? Best Ads Services out there?

How to Pick a Web Address (Domain Name) Correctly?, The Differences Between Primary & Secondary Domains? Which Program to use to Identify the Legal Pictures?

Video Interview

Audio

Bio

 Websites & Social Media Links 

https://www.ericspellmann.com/

https://www.facebook.com/SmallBusinessTechTips

https://twitter.com/ericspellmann

https://www.linkedin.com/pub/eric-spellmann/9/884/a27 https://www.youtube.com/user/ericspellmann

Interview Questions

Ahmed Al Kiremli: Hi everyone, this is Ahmed Al Kiremli and welcome to Be Efficient Tv. The mission of this web TV program is to boost the efficiency of your business and life through tips and tricks from leading experts and today I have with me Eric Spellman he is the owner and president of Spellman Associates, he is an Internet marketing expert, web development expert, expert in traffic, email marketing and social media, welcome to the show Eric.
Eric Spellman: Thank you very much I’m looking forward to this.
Ahmed Al Kiremli: My pleasure, tell us more about your background and how did you start in the Internet
world?
Eric Spellman: Well my background is more education than anything. When I started I worked at a local university and it was back when they were first connecting the Internet, back when the public didn’t have access to the Internet so my job was to teach the professors at the University why the Internet was useful. So I had to learn a lot about the Internet during that time to do that so I quickly realized that teaching technology was something that I really enjoy.
Ahmed Al Kiremli: What year was that?
Eric Spellman: This was back in 94 or 95, very early, back when the public really didn’t have access to it. It
was primarily universities and government here in the United States. Ahmed Al Kiremli: What did you study?
Eric Spellman: I have an undergraduate degree from West Texas a and M University in computer information systems, basically a programming degree and then I got my Masters in business, my MBA from the University as well.
Ahmed Al Kiremli: If you went back in time would you do the MBA again or would you say an entrepreneur like this? Do you think it’s a required to be entrepreneur or not?
Eric Spellman: Getting your MBA helps if you want to start a business, it was wonderful I highly recommend if you ever have a chance to get your MBA do it, because it will help fill in the gaps and give you a lot of information that an undergraduate degree wouldn’t give you as it relates to starting your own business, I love it, it helped me immensely.
Ahmed Al Kiremli: What are the services that you provide through your company and how did you start your company, how did you do this transition from education into opening your own company?
Eric Spellman: The company was started back in 2001 as a computer training company remember I said teaching is what I like doing, it was starting is a training company where businesses could send their employees to my company and they would learn Microsoft Excel or Word, programs like that that were not offered back when those people at the school so we get a lot of hands-on daily training and then the local university decided to start offering that to and their prices were much cheaper than mine so as an entrepreneur I had to change or die. I had to do something new, I had to quickly turn so I bought a small web design company and started building websites and started doing that and then I realized that simply selling a company or website wasn’t good enough and too many people thought that a website was just a glorified pamphlet, an online brochure when in fact the website should generate leads, should generate sales but only if they are built a certain way so our niche if you will our specific area that we target very much has to do with helping the customer understand that correct Internet marketing generates leads or sales and that can be, the metrics on that can be measured, I’ve always that of the opinion and ensure you are to that you
cannot manage what you cannot measure. A lot of people think that the goal of website is simply hits, traffic, and what I’m teaching my customers through our Internet consulting which is what we do now but I’m teaching my clients is the goal of website or online promotion is not traffic, the goal is conversion. A conversion from an anonymous looker if you will to lead her to a sale.
Ahmed Al Kiremli: You bought the company or restart of the company from scratch?
Eric Spellman: I had my company and then I bought a very small web design company and incorporated it into my company so my company switched from being a training company where we had computers and we taught people how to use computers to a web design company. As an entrepreneur and let me tell you that was a scary thing to do.
Ahmed Al Kiremli: What is that?
Eric Spellman: Because if I didn’t make the change I would be out of business. Being an entrepreneur there are so many scary things about it but it also makes it exciting because you see something coming down the path.
Ahmed Al Kiremli: So you feel that the educational. Was over and you wanted to mix education with web development or your model in terms of education was like networking and you said, you mentioned that you have to add another service to of the company to make it work?
Eric Spellman: Keep in mind I was offering computer glasses because no one else in this area was. All of a sudden a big competitor showed up and I could not compete with them, I knew I would not be able to compete.
Ahmed Al Kiremli: What year was that?
Eric Spellman: This was maybe 2005 maybe. I knew I couldn’t compete so my company had to either
change or go out of business.
Ahmed Al Kiremli: How many people did you have when you bought this company how many people did you have in the company and how many people you have now?
Eric Spellman: Back then I only had two people but when I bought the company that came with a web developer so that helps. Now we have between 13 and 15 people and hundreds of contractors around the world.
Ahmed Al Kiremli: Outsourced. So what are the things that anyone who wants to build a website should start with our ask himself or ask the developer to deal with like what are the things that we should look at before we start building a website for our brand or company.
Eric Spellman: Before you ever pay anyone to build a website, before you go get one of those free that website or something, you as a business owner must ask yourself the question: what is my goal with the website? How will I measure success when it is all said and done, too many people think that a website is an online billboard, a virtual pamphlet if you will so as a business owner a website can’t simply be one of those little check off the list and go to the next thing, I’m starting a business or get a website done. Keep in mind that the website will be the number one way people find you the number one way.
Ahmed Al Kiremli: What are the 10 website mistakes and don’t you think that most people build their website just as a digital catalog that they put on the net for their company to have like a property of the Internet.
Eric Spellman: Yes there are so many mistakes that people make if they just thought about it if they just sat down and wrote about these mistakes would not happen me give you some examples: one of the first mistakes people make is choosing a bad domain name, a bad web address. It needs to be something that you can tell someone over the phone and you don’t have to spell it, I tell my customers never ever have a-in your domain name even though it’s technically all right people never remember that so when you tell them over the phone your whatever.whatever they don’t hear that so they end up typing something else. Also You need to use a domain extension whether it be.com or.whatever that your customers are used to using. Here in the United States we have.net.org and.everything that I tell my customers you need to use.com because you can tell them.work all day long and people will still take.com. Also one of my rules concerning your domain name is that it doesn’t have to be the name of your company can be what you do and from a Google SEO standpoint that can actually help you. And that’s just the domain. When we look at the website, when I look at someone’s website, what because I have a lot of people call me up and say Eric look at my website and on what you think. When I go to it I give it five seconds, I land on the home page and I scan it the same way everyone else does from the top left to the bottom right and I’m looking for a picture of Fraser a title that somehow communicates that these people might meet my needs. Because that’s what people do, too many websites have too much text and that’s all it is, keep in mind no one is going to read all about the first time they went on your page. Also no one scrolls, 80% of first-time visitors to your website will never scroll. If they don’t find something that gets them in the first few seconds, five seconds I say they are going to head to the back button and go to the next guy on Google.
Ahmed Al Kiremli: So they just have a look as it is as a square on the screen without scrolling and then they will decide if they want to scroll or go to another page.
Eric Spellman: Exactly, the goal of a homepage is to simply convince someone to click, that’s it. One of the most important web statistics that I point out to business owners is called the bounce rate, a lot of people think it’s your traffic, most important statistic is traffic but no to me the most important Internet statistic to measure whether your website is working or not is the bounce rate, let me explain what that is. The bounce rate is the percentage of people who land on your webpage and then they bounce off and leave and don’t click on anything in other words there was nothing on that page that got them to engage, nothing on that page that got them to go deeper. The bounce rate for most businesses should be below 30%. But I’m finding if the statistics are available on a website, most of the people who come to meeting help their bounce rate is upwards of 70 or 80 or even 90% which means 90% of the people for the first time living on that page don’t click on anything, they leave. So to me it’s one of the best ways to measure whether your website is connecting people you are trying to reach. If people look at their Internet statistics, if any of your viewers go to look at their Internet statistics and they don’t see bounce rate, typically the best way to see the bounce rate is to make sure you have Google analytics installed, Google does show the bounce rate. To me it is the most powerful statistic to know whether your website is working.
Ahmed Al Kiremli: What makes people bounce out of the website like what should we change on the homepage to make people stay more or do we just keep testing and measure through Google analytics?
Eric Spellman: That’s a great question, the key is to think like one of those potential customers, what I tell people is that everyone who was on the Internet doing searches for a company, they have a need of some sort, whatever we have a need from a marketing standpoint we make decisions as a human being for only one of two reasons, every decision is for one or two reasons, we are either trying to avoid pain or desire something we don’t have, that’s it, every decision you make is based on either avoiding pain of some sort, financial pain or physical pain or you want something we don’t have. So we realize that when people go to Google and the type something in its based on that so for instance if someone who sells cars as a website, why is someone looking for a car? Maybe they are trying to avoid the pain of a car that no longer works or maybe they desire a nicer car than they currently have, you said I’m saying? Understanding why someone is searching for you can help you design the page in the first place. The key is that you have to have something
on the page that make someone want to click. Let me give you an example: here in the United States when someone buys a house they buy it from someone call a realtor someone who sells houses. And a realtor needs a website. A lot of realtors don’t realize is what should be on their website. I tell people all the time that buying or selling a house is the largest financial transaction most people will ever make so there’s a lot of fear, how will I choose a realtor who will get a high price for my current house at five me a house for a good deal? There is a lot of fear so you are probably saying Eric what are you getting at? If a realtor came to me and asked what I need to get a my website to lower my bounce rate I would tell them this: you put a little square on it, a little button and it might say 10 mistakes you can’t afford to make when buying a house. That’s it. Because what’s going to happen is someone who doesn’t understand the first thing about buying or selling a house goes to a website and they want to be educated, they don’t know if they’re going to make a right decision or not, so if you help them make the right decision then you become more of an expert than a salesman. Everyone would rather do business with an expert than a salesman.
Ahmed Al Kiremli: So each website has to have a blog or even if it’s a landing page to explain, to cure the pain of the visitor to the website.
Eric Spellman: Exactly there needs to be something that speaks to me that the pain of the desire of the person going to the site. Because of it’s not, if it’s simply a listing of prices and product descriptions is not going to connect as much, you have to connect psychologically.
Ahmed Al Kiremli: Me ask you question is for the audience to understand, what is the difference between.com and.org or.net or.co?
Eric Spellman: In the old days.com stood for commercial so any for-profit venture was a.com,.net in the old days was primarily an Internet service provider, someone that provided networking, and.org was primarily for nonprofits. The rules surrounding that don’t exist anymore so basically anyone can choose those. The problem we run into is when a client comes to me and says hey Eric a competitor has already got the.com I want so I’m going to get the.net and I say no don’t do that because if you get the.net version then you tell someone chances are they are still going to put.com on it and then they’re going to go to your competitor which is what you don’t want.
Ahmed Al Kiremli: So we have say be efficient.tv, do you think it’s a mistake should be go for.com?
Eric Spellman: No not necessarily what I recommend, because that is how your branded, if be efficient.com is available grab it and redirected as well, you still brand yourself as be efficient.tv and that’s the one you put on everything but just understand that a lot of people I forget the.tv and put that on there, another thing I’ve seen another mistake I’ve seen is you may want to get be efficient TV.com because you can tell people yeah go to my website it’s be efficient TV, and they don’t hear the ., other members be efficient TV so they type in be efficient TV.com so you may want to go register that and redirected as well. I’ll give you a good example my name Spellman has 2 names on the end and no one remembers that so I registered Eric Spellman with one and and you know that half of my traffic is going to the misspelling of my name and it still comes to my site.
Ahmed Al Kiremli: What is the difference between primary domains and secondary domains?
Eric Spellman: The primary domain is the one that stays up in the address by the whole time when you’re on the website, it’s how Google knows you, back in the day you can register hundreds of domains helping to influence Google from a keyword standpoint, that’s gone. Google now only looks at the primary domain and once in the primary domain is what stays up in the address bar so if you typed in Eric Spellman with one and.com and hit enter it was show up as two ends at the top it would redirect, the primary domain is the that is slowing some of the website so what is the perfect size for the images that I should use my website?
Eric Spellman: The key is to understand the mobile platforms, realize that more people after this year, more than half of Internet traffic will be for mobile devices either smartphones or tablets so understanding that people are using their data plans and wireless you want to make sure that your graphics are optimized so I prefer to use.PNG files versus JPEG, they seem to be a little bit more compressed but offer better quality.
Ahmed Al Kiremli: You feel that PNG is better than JPEG?
Eric Spellman: That’s my personal opinion, actually have developers who work for me to disagree with me
on that but that is just my personal opinion. Ahmed Al Kiremli: Why?
Eric Spellman: Well because everyone has their favorite on how they optimize. On a web platform you don’t have to optimize the images or you don’t have to have as high resolution images as you would in print but the problem is a lot of new web developers and business owners will upload these monster pictures better print quality but way too big for the web. Because one of the statistics I like to share is that your website needs to come up within three seconds, it needs to totally come up with an three seconds or people will get bored.
Ahmed Al Kiremli: So PNG will compress automatically even if it’s a big like example if you upload a picture on WordPress you choose usually the size that you want to pick for the picture when it’s coming on the blog posts or on the page that you are adding the picture but if you have added it in the original size and it’s a PNG will Google still read a small picture or will not slow down your website or what do you mean by it is optimize better like it looks better on phones than JPEG?
Eric Spellman: The reason I like PNG is because when it does compress it doesn’t get as jagged as JPEG does so the compression looks better, the algorithm is more efficient, smaller sizes retain the quality of the image.
Ahmed Al Kiremli: Okay that’s great. How to know that my pictures are legally, our legal and I didn’t take it from somewhere or somebody has taken my pictures?
Eric Spellman: One of the easiest ways to do that is to search for your own pictures and what I mean by that is do a Google search, a Google graphic search, when you go to Google there is an option to go to images and you can do an image search and then you can simply drag your image file and drop it onto Google and Google will go find any image that looks similar to that and that is what most people don’t realize, you can just drag-and-drop images onto the Google search bracket and Google will find similar images, it’s an easy way to know if someone is copying a photograph or your logo or anything, I remember I got a little bit of notoriety around here when I diSEOvered that a local city had a brand-new logo and I simply did a Google image search and I found that whoever did that logo actually borrowed it from someone overseas and there was almost some legal trouble over that and they had no idea that the person hired to build their logo have done that.
Ahmed Al Kiremli: Sometimes the designer, I always asked the designers if they come up with that 100% and they say yes but sometimes they do take it from somewhere else. Just to explain it more to the audience, we take it from Google images and then we track it into and not Google.com to Google/images they have a certain website.
Eric Spellman: All you have to do is go to Google and type in Google image search and it will come up with the URL and then you have the image and its JPEG format and a folder and you can just grab the image and then drop it onto that webpage and Google will do the search.
Ahmed Al Kiremli: Okay how to on my rights, my website writes because some developers build the website for you and they still on your website.
Eric Spellman: Make sure that if you are not an hour or a business owner and you have someone else build your website, make sure that in writing in the contract we states that you the business owner own the intellectual property rights to everything and I mean the graphics, the content, the entire website, the easiest way to do that is to say hey if I become angry with you Mr. web developer and I want to take my website to someone else to host, is that possible? And that will be one way for them, for you to know whether they allow that are not. Really you needed in writing where you own everything, let me give you a good example, I’m in Texas and the state laws in Texas are that if anyone build your website even if you pay them to, by law the person who built to the website owns the rights to the pieces they built in that website. I’ve seen situations where a web developer will hold it hostage, someone says I don’t want to do business with you anymore in the web developer says fine and keeping your website and that poor business owner has to start completely over.
Ahmed Al Kiremli: And most people don’t know where to buy domains through Go Daddy or another service and they don’t know how hosting works with domain so they don’t have control over the website they always keep it with the web developers and the web developer sometimes take advantage of that.
Eric Spellman: That’s a good point, they need to make sure by doing a WHOIS search on their domain, they need to make sure that they the business owner is listed as the registrant, there is multiple contacts in a domain but the most important one, the legal owner of that.com or whatever is the registrant.
Ahmed Al Kiremli: So they can buy it for me through their Go Daddy account and they put my name as I am the owner for the website, not necessarily that I have a Go Daddy account and I purchased the domain myself.
Eric Spellman: Correct, a lot of people don’t know how to register domain, so they need their web developer to do that for them, just make sure that when the developer registers the domain that the business owner is the registrant, not the developer.
Ahmed Al Kiremli: But even if I am a business owner and I purchased the domain still they own the rights for the pictures of the designs that is why I need to have a contract with them saying that I own everything for this website. Because most people when they outsource they don’t do for example even myself I have so many people outsourced I work with them, from their trusted experience sometimes I don’t really sign a contract with them for my new website so that is a great point.
Eric Spellman: If it isn’t on paper it doesn’t exist.
Ahmed Al Kiremli: So how do I find the right company, the right development company to build my
website for design it?
Eric Spellman: The key is to ask questions before you sign something, too many business owners think that they don’t have enough technical knowledge to ask the right questions and so they think that buying a website is strictly something that is priced based, that whoever the lowest prices is the best solution when in fact there are a lot of questions like very good points you brought up, ownership, take a look at their portfolio, see what they’ve done, talk to some of their previous customers to find out if they had a good experience, get a timeline, how long will this take, find out if they have other employees or if it’s just them and see if they have another full-time job somewhere else and they just you websites at night, you follow me? How long have they been around, there are a lot of things that you need to find out because your website is the number one way people are going to find you, the number one way, if you are going to spend promotional money anywhere I believe the biggest piece should be spent in the online arena.
Ahmed Al Kiremli: So as a web development company how much usually on average do you charge for let’s say a WordPress blog or an e-commerce site or membership site, just give us a range of your prices.
Eric Spellman: It truly depends on the SEOpe but typically what we like to do with clients is have a relationship with them, if they just won a website with no help, we build them a website and they take it and they update and everything, then we simply charge around US$3000, one time for the website however the majority of our clients don’t do that, the majority of our clients pay us a monthly fee which includes us writing a lot of content for them, actually writing a lot of these articles we talked about, helping them build it from scratch but meeting on a regular basis to go over there social media and their statistics and to help them set all these pieces up, and email campaign, we in the sense become their full-time Internet employee and for that we charge 1299 a month, basically $1300 a month.
Ahmed Al Kiremli: That includes how many posts per month for your copywriter, like SEO, including what?
Eric Spellman: Exactly from a content piece it includes us writing 2 600 word articles a week in order to help them from an SEO standpoint. Because content is king, SEO is King, you could have the best website in the world but if Google doesn’t know you there is no point, I tell people all the time if you go to Google right now and you are to tell you how to rank well in Google, type that in, I am number one and I have been that way for a year and a half and it’s because I have the content that Google wants to read, I don’t she Google, I give Google exactly what it wants and that is the key, you don’t want to hire an SEO company that is trying to trick Google, you want someone follows Google’s rules so that Google truly does believe that your website is more relevant than all the rest.
Ahmed Al Kiremli: In a minute we will talk more about SEO, let’s go back to domains like what is the cheapest way to buy domains, many people use Go Daddy and they buy the domain for $10 and then every year they pay $15 to renew the domain, is there any cheaper way to buy a domain if I am saying Internet marketer and I have 100 domains so that really concerns me to bring this cost down on an annual basis and I can let’s say if I purchase a domain through Go Daddy can I shifted to somewhere else with cheaper price?
Eric Spellman: Yes you can transfer them around, I’m a fan of Go Daddy mainly because they are a big company and they have been around and I know they probably will continue to be around but if you go to Go Daddy if you have a bunch of domains they have bulk pricing and as long as you don’t include all of their extra services you can do much better than $10 per year.
Ahmed Al Kiremli: Okay, which CMS do you prefer, system content management system do you use, do you use WordPress or something else, some other frame?
Eric Spellman: I like the newest WordPress a lot from a CMS standpoint but I also like Weebly, my customers tend understand it thoroughly easy, it’s very drag-and-drop and for than they need that, I have a lot of non-technical customers so I need to find one that I can maybe show them in a video how to use it and they get it. So I like WordPress and if I had to choose another one it would probably be Weebly.
Ahmed Al Kiremli: Which favorite theme provider’s you prefer, do you buy themes is it sometimes easier to use a ready theme for a website it’s already optimized with the mobile for the mobile users or do you just custom make the design based on your customers need?
Eric Spellman: We don’t have a specific theme provider that we are huge fan of we typically search for themes by color and graphic style and whoever is doing that, that’s what we go with and even then we tweak it a little to make sure that it is very specific to the client.
Ahmed Al Kiremli: How about hosting if I have a small website which is a digital catalog and I don’t have that much traffic where should I host my website and if I have a huge traffic where should I host my website?
Eric Spellman: A lot of it depends on what kind of traffic is it, if they are watching videos or if it simply a lot of people downloading webpages it truly depends, I try to sue the big players, a lot of it has more to do with the host of the website rather than the software used to build the website so once again some of my customers have huge amounts of traffic and they host on Go Daddy because Go Daddy can scale, from a really huge customers we put them on the Amazon cloud because it’s highly redundant but Weebly is good to especially if there’s going to be a huge strike of traffic here and there. We have agreements with some small providers who maybe have the servers in a data center somewhere, but when you don’t have redundancy and multiple service centers around the world like a handle outages and things then sometimes you may get cheaper prices but you will have more downtime.
Ahmed Al Kiremli: So you don’t use like WP engine or some of the other names coming up in the last few years.
Eric Spellman: Those are great platforms especially for WordPress because they understand it, blue host is a great provider, I don’t have anyone on blue host but I do have friends and they love it. A lot of it just depends on how much traffic and what kind of traffic you have.
Ahmed Al Kiremli: What is the difference between leads and sales?
Eric Spellman: That’s a critical question, most businesses think their goal is sales, their goal is sales a technically in the end the way you are going to make money as a sale but it depends, when I say sale as it relates to online as a website, I’m saying that they can put something in a shopping cart, purchase it and give their credit card and then you ship it to them, that’s a sale. Any other website where you are strictly trying to get people to call you up a contact you and then you actually make the sale, that is a lead generator. So every website can basically be divided into one the generate sales or generates leads. The only ones that generate sales are the ones that have shopping carts. All other websites, their goal is to generate leads.
Ahmed Al Kiremli: Now I built my website, how do I start marketing from a website to get traffic?
Eric Spellman: Well I would first go after Google organic SEO, you want to make sure that you are showing up when people search for products and services like yours. So the key is content, you got a make sure it’s there, second you can do an email campaign, first of all get your email contact list and make sure those people are okay with you sending them something it always has to be opt in and then start sending something on a regular basis maybe once every couple of weeks of something and then grow that list, everyone who calls and say hey would you like to get my newsletter with some free tips? They will say yes and then you have a new email address. My email goes out to 15,000 people once a week and you’d be surprised how many leads I get from that and there are from people who may have been subscribed to me for years and then all of a sudden they need my help and because of my email list it is top of mind awareness, I was the first one they thought of because even though I hadn’t personally talk to them in four years they were getting my emails every week and so they were reminded of who I was, so SEO and email campaigns and then social media but social media only if your target customer, your target demographic the people you are going after only if they are on social media. People say Eric which is better Facebook or Pinterest or Twitter or whatever and I say it’s not a matter of which is better it’s a matter of where your customers already are. The question to ask is where are your customers already hanging out and that’s where you need to be.
Ahmed Al Kiremli: So how many times should I send an email or use an autoresponder to send an email to my list because recently the marketers have kind of ruined the email marketing like the space they really ruined it by spamming people so how can I be nice and keep my list without lots of opt outs?
Eric Spellman: That is that a question of what I have diSEOvered in my experience because I send out tens of thousands and I only get one or two unsubscribes per newsletter and what I have diSEOvered is that the more content the more useful content and not advertising but content you put in the newsletter the fewer people will opt out. It’s a balance, you have a certain amount of advertising you want to put in their maybe banner ads or whatever but then you have content that they want, if you have more content and advertising then more people will read it and then read the next time and the next time. If you have too much advertising and not enough content to make it useful they are going to start deleting and deleting and eventually hitting unsubscribe so for me for my company and keep in mind it is different for everybody but for mine I have diSEOvered that it’s about 80% content and 20% advertisement. If I go too much advertising more people unsubscribe so my content is video that’s the other thing I love to send video, people would rather watch something than read something.
Ahmed Al Kiremli: How much do you charge if you send 4 newsletters a week, if you are just sending it or if you are creating and sending it?
Eric Spellman: Keep in mind us helping our customers create these newsletters and send them out we do that as a part of what we charge in the 1299 but we suggest that our clients use an email service, my favorite is mailchimp. The reason I like mailchimp, there are some others but my favorite is mailchimp because the reason is the interface is very easy for my customers to use but also it is completely free up to 2000 subscribers so I knew business who doesn’t have a lot of money to spend as they are building their email lists can use mailchimp totally free up until they had 2000 subscribers and I’ve had a lot of success with it.
Ahmed Al Kiremli: So if you do only the part of the package of $1300 if I am a customer and I want you to do only the content for me four times a month and send the content the list how much would you charge me for that?
Eric Spellman: Just the content keep in mind the content is an extremely labor heavy piece because we review it three times, it can exist anywhere else on planet Earth or Google won’t value it so basically if someone just wants content we charge $150 per article. If someone want to do 2 a week for a while we would give them a diSEOunt an offer that at $975 a month and that is two per week.
Ahmed Al Kiremli: How do you see the future of social media?
Eric Spellman: Social media is evolving, Facebook is hurting right now more and more young people are leaving Facebook and moving to InstaGram, Twitter is picking up and Pinterest is okay those are the main ones I’m seeing activity in, LinkedIn unless you are in a business to business environment I just don’t see that much and LinkedIn except for people trying to find jobs but Facebook is still kind of the place where the majority of my adult customers hang out but if you are going for people under 30 years old then I would start recommending some of the younger social media places like InstaGram.
Ahmed Al Kiremli: Let’s move to SEO, what are the techniques that you use for off-site and on-site SEO?
Eric Spellman: I’ll tell you my secrets right now, getting to the first page of Google is the goal, number one would be a dream but first page should be every business owners goal. No one goes to page 2, people will change their search refer they go to page 2 so your goal is to get to page 1 to even be considered. The key to understand is with the latest changes to Google they are primarily looking at content it’s no longer about meta-tags and some of those things it is about content, Google wants to only show the most relevant websites with so does a search in order for them to consider your website relevant your website must have three things: number one, it has to have conversational content and when I say content I’m not talking about pictures or videos I’m talking about text, the only way Google can measure one website over another is text and so it has to be conversational, when I say conversational it has to be something that people understand, something written for a 10-year-old to understand. Sometimes people put text on their website and it’s up
here at the high school or college level, Google doesn’t like that because very few people will understand it so it has to be conversational, that’s number one. Number two, the content must be unique it must not exist anywhere else on planet earth because only the first person to have that content will have SEO credit for it everyone else gets nothing. If I have a client who says you know what a manufacturer has given me permission to copy this information and put it on my website I tell them no don’t do it because it won’t help you. You have to have unique content that doesn’t exist anywhere else. That’s number two and number three is that you have to be adding content all the time, that is how we came up with the 2 a week we diSEOvered that our clients start climbing the ranks fastest when we add around 2 4-600 word articles or blogs a week, by changing the word here changing your there, now it’s about adding content, the more content you have the more valuable Google sees your website.
Ahmed Al Kiremli: So every website in other words has to have a blog.
Eric Spellman: Not necessarily, a blog can be it but what I do for my customers and I’ve actually seen Google give better preference over blogs if someone will actually create a static webpage for an article, the entire page is for that article not necessarily in a blog database. Google tends to give a higher value to a static page.
Ahmed Al Kiremli: But you cannot create so many static pages within a same website, you should have like a system like a blog to keep adding the content right?
Eric Spellman: You should have a table of contents for instance if you look at my website I don’t have a blog on it and yet my website ranks number one around the world for a whole bunch of things and I have around maybe 60 or 70 pages but I’ve created kind of a table of contents for it so that Google understands but then every one of those goes to a page totally about that topic. Basically this is how I came up number one for some things.
Ahmed Al Kiremli: So how much should I focus on SEO like you just now said that everything changed and people should create more content and more often they post content, so if I do zero SEO and I have great content how much will that affect me if I focus 80% on content, if I don’t do any SEO how much will I be affected?
Eric Spellman: If your content is good Google will like it too, that really is the key, forget SEO, which are your page names a relevant like the name of the title of the article, don’t try to keyword loaded page, Google’s onto that, if Google senses that you wrote an article because you’re going after certain keywords they will spank you hard and maybe even do list you for trying to trick them so when our writers write an article we don’t give them keywords to go after we give them topics and the writers write a topic and if they are writing it well enough certain keywords will naturally show up. Too many business owners make the mistake of trying to mention certain keywords over and over like 13 times thinking that is the key and it is not the key. Google looks at that and if Google thinks you are trying to force them to rank you better they are not going to do it.
Ahmed Al Kiremli: So no need to do the meta-tags?
Eric Spellman: I still do it, but what I’m saying is the primary thing that Google looks at now is content. I do the meta-tags for Google to understand what the pages about but the primary thing is content it truly is an Google will even tell you that.
Ahmed Al Kiremli: Which one has more effect on my website traffic is it on-site SEO or off-site links?
Eric Spellman: On-site. Back links are not nearly as important as they used to be because too many people abused it with link farms so Google is looking more at the Continental website them how many people are linking to them. Now how many people link to them is still an important factor not as much is content. I
have a number of links back to me but I do not directly solicit them, I focus solely on content and it has gotten me number one so many different things.
Ahmed Al Kiremli: When a client comes to you and he says that you are an experienced web developer and I have this website for you, will you tell him that for these keywords I will rank you a number one page and within how long usually on average is a take you do that?
Eric Spellman: Keep in mind no one can guarantee someone first position because no one knows how Google ranks, no one knows the exact mathematical formula that Google uses except for Google.
Ahmed Al Kiremli: First page unnecessarily number one.
Eric Spellman: Yes and first phase always tell people, the way we measure our success is if we can get your business to first page and it depends on the competitiveness of the topic and how many people are actively going after it but we have had some customers where we make changes and we update it and we tell Google about it and within two hours they showed up on the first page. Within a couple of days they were number one so it depends, other people it may take a month or two it just depends on how many articles are created that are relevant to that and also how often Google is going and checking check your updates but that’s why I recommend every business owner when they set up their website goes ahead and set up their Webmaster tools account with Google because it’s the best way to tell Google about new pages you have and also the best way to see what Google thinks of your webpage from the search standpoint.
Ahmed Al Kiremli: But like let’s say you rank me within two months or one month on page 1 then I will just keep continuously creating the same content that I usually used to create, is that enough or should I still take it in terms of SEO and you should maintain it for me to make sure that it will stand page 1?
Eric Spellman: What I recommend is that you go after multiple topics, notice I haven’t use the word keywords, because you need to think in terms of questions, one of the best questions I could give you if you are one of my customers would be this: what problem is your company the solution to? What question on Google are you the answer to? If you can answer me those I can help you get found. You have to think in terms of what our people typing into Google. Women typically type actual questions into Google while men type in keywords, Google is looking more at the questions then the keywords now so keep in mind what you do, good example of what you do is a whole bunch of things so there are thousands of potential searches in Google that you would consider yourself the most relevant for and so once you start showing up on page one for say one question you go after the next and you go after the next because it’s like putting multiple fishing lines in the water you are going to catch more fish the more fishing lines you have out there.
Ahmed Al Kiremli: What is your favorite SEO plug-ins for WordPress?
Eric Spellman: I don’t know, SEO moz, I use the little bit but when it comes down to it I don’t have any specific plug-ins except maybe as it relates to helping me quickly do some meta-tags but I really don’t depend on plug-ins it’s all about the content, I focus on the content.
Ahmed Al Kiremli: So now for your on-site you just create content you don’t need to add the meta-tags or all these different things?
Eric Spellman: I manually enter meta-tags when I create a new article or when my team creates a new page we manually enter that and then we create content and move on and we go to the next one and I have so many pages out there that Google is starting to see my site as relevant for a number of things. The key is content and not to stop.
Ahmed Al Kiremli: How to avoid SEO scans because SEO is the subject that is a weird subject and very
difficult to be understood for most people.
Eric Spellman: Definitely and that is a huge problem because when I tell people I can help them get found in Google a lot of times they’ve already been burned by someone scamming them so it is difficult and when I tell them is this, the very second you want your website you are going to get calls all the time from someone promising you the world so here’s what I tell them: if someone guarantees you number one spot in Google like number one, hang up because no one can guarantee you number one. Also keep in mind that a lot of people throw SEO out there when really they are just going to set up an ad words account for you, if they say that we will have you there in two hours they are probably talking about an ad words account so if they are talking about pay per click that is not the same as organic.
Ahmed Al Kiremli: So it’s like advertisement for the audience to understand, how much do you charge for only SEO?
Eric Spellman: Keep in mind that’s where the content comes in so writing the content. If someone just wanted to consult with us and they were going to write all the content and we were going to evaluated and help them get it right then we charge $600 a month. For all the content they want to do.
Ahmed Al Kiremli: So if they write the content you charge 600 and if they don’t Eric Spellman: then it’s 975 for 2 per week.
Ahmed Al Kiremli: What is the difference between bounce rate and hence?
Eric Spellman: Bounce rate remember is the percentage of people who went on your website but don’t click on anything and they bounce off and hits is simply a file transfer, one of my favorite topics, people sometimes brag about the number of hits their website gets and it’s really misleading, if you want to look at traffic on the website it is better to look at page views, let me expand very clearly: a hit is simply a file transfer and what most people don’t realize is that one webpage may be comprised of a bunch of files and every pictures its own file so let’s say I have one webpage with 100 pictures on it than one person visiting that one page once would generate 101 hits, 100 for the pictures and one for the page. One person visiting ones would generate 101 hits so when someone says I get 50,000 hits a day or million hits a day I just laugh at them because it doesn’t really speak to what is being seen. Page views is a better view if you are looking at traffic but bounce rate is whether your website is actually working.
Ahmed Al Kiremli: What our unique visitors, is it like the first time ever business the website?
Eric Spellman: It depends on your host but unique visitors are typically tied to an IP address so that is how Google looks at it in its own analytics, one person visiting your website once counselee’s unique visit, if that same person comes back five times that may appear page views but it will not up unique visitors. Unique visitors is the best way to know how many total people look at something versus how many times this people looked at it.
Ahmed Al Kiremli: If I have integrated my website with Google analytics what are the most important three things that I should look at in the reports of Google analytics?
Eric Spellman: Great question, number one is bounce rate because that tells you whether people are going deeper in your site, number two would be time on the site, how much time are they spending on the site because obviously if it’s a very short time they’re coming and going and leaving and then finally, how many pages are they going to and you can look at that, Google has a measure of the past three your website you can follow the path of how most people are going, how many clicks are they going into your site, those are the three most important statistics to me.
Ahmed Al Kiremli: What is the difference between context and keywords?
Eric Spellman: Context is more general, keywords are very specific, when we talk about context Google is trying to figure out what your website is about. Yes it is looking at keywords but it also understands that this keyword also means the same thing as this keyword so Google is trying to figure out what this is about so for instance if I have a website and I’m talking about the importance of content as it relates to getting found on Google, Google is going to say you know what, the context of what he is writing about is SEO, even if I never mention the word SEO, that is the context of what I’m typing. Keyword is obviously well if I use the word SEO that is a keyword.
Ahmed Al Kiremli: What are the best automatic services that you use for adds like other than Google ad words, does Google ad words really make money, I’ve seen in many websites now they don’t really use it and they focus on content and products that they sell or do you recommend that we put Google ad words for whatever site that I’m building?
Eric Spellman: If you are looking to, are you asking if you have a content site and you are trying to make money from the advertising which ad engine I like the best?
Ahmed Al Kiremli: I’m asking if say I want to diversify the streams of income that are coming out of my blog, or website?
Eric Spellman: Chances are you are going to set up an AdSense account with Google where the ads appear on your page and you get a piece of pie when someone clicks on it but Amazon also has a great affiliate program, a lot of really good affiliate programs if you don’t want to use Google AdSense then one of my favorite managers of affiliate programs is called commission Junction, it’s really good and it also has ad campaigns that you can add for all sorts of subjects and you can make a little more from an affiliate program because the key is how you are going to get paid, are you going to be paid by the impression, number of people who saw the ad or based on the clicks or are you going to get paid on if it was a click through and they actually bought something from the company and you get 10% of the sale? So there are a lot of different ways to make money and it just depends on how you want to do it.
Ahmed Al Kiremli: So commission Junction is an affiliate that you have to register as an affiliate with the website and then they have like generated ads for all their products on the site and when somebody clicks and then buys a product then you will get a commission out of that, it’s not a pay per click?
Eric Spellman: They have all the versions of it, I’m just saying those are the two biggest ones that I have seen the most success with.
Ahmed Al Kiremli: What are the best techniques to sell ads to sponsors on my site?
Eric Spellman: The key to selling ads and by the way if you do a search on Google, of how to sell ads a website, I’m on the first page, again I have a whole video on that but the key to selling ads is to communicate the value of the real estate of your website. When you go to a sponsor and say hey you will pay me US$100 per month I will put your banner appear regardless of the clicks 100 a month I put it up there and that advertiser gets a feel that they are going to receive more than $100 worth of value to having that add up there, when people click on it or not. So the easiest way to do that is to talk about your traffic and I mean your total traffic, you need to be able to go to them and say 5000 people a day, people you want to do business with, 5000 people a day go to this website, would you like your ad to be up there and I’m going to charge $100 a month or day or whatever. So the key is statistics, a business owner must understand their statistics if they are going to communicate value to people they are selling ads to.
Ahmed Al Kiremli: So how does the relevancy of Google work, you mentioned you rank number one in terms of selling ads and let’s say I have interviews show and I interview maybe 100 guests and I asked them the same question, but still your website will rank number one why is that?
Eric Spellman: The key is relevancy, understanding how Google ranks, you want to make sure that when people type the question that most people are going to type that you are relevant for that, Google understands that when people change the words you’re there so you will shop for a variety of things but in the end you want to come up with the titles for your content to be very similar to what someone might actually type in to Google so for instance when I did that one video with the transcript on it for how to sell ads on your website I thought long and hard, what do I think people are typing into Google? Because the closer I can get to that the faster and move up in the rankings. I am more relevant.
Ahmed Al Kiremli: How to calculate the ROI of my website?
Eric Spellman: If your website is one that sell something in the ROI can be one of two things, can be your total sales which is easy or what a lot of the major shopping cart sites are using now is a measure of success is something called AOV, the average order value, in other words the average dollar amount or the average currency amount of one sale so instead of selling it to dollar item 1,000,000 times I would rather sell a $50 I don’t million times so keep in mind the shipping cost doesn’t change that much so if I can sell more per sale I keep more of the margin, more of the money so a lot of shopping cart sites the goal is not necessarily you want to increase sales it’s that I want to increase the AOV because that increases my profit margin so that is how a sale website would measure it. A lead website, the way you measure that success or that ROI is basically how many more leads you are getting than you were getting before. You are saying well how do you know if it came from the website and not from business card? What a lot of companies will do is they will go get a phone number that will only be seen on the website, we call it a tracking number and then they are able to look and see how many people call that phone number because the only phone number that is ever listed as on the website so it is a good way to know how many leads came in that way. So there are ways to measure the ROI and it just depends on what you’re trying to do the website.
Ahmed Al Kiremli: Do you offer a service for some of your clients that you charge them a commission per lead or sale?
Eric Spellman: No we don’t do that with our clients although I do know someone developers who do that. Our customers pay us a fixed fee and all the success they get they get to keep.
Ahmed Al Kiremli: What is the most efficient strategy to add content efficiently?
Eric Spellman: I think the most efficient way that content is regularly, Google is actually watching how often you do it, the little spider bots from Google are looking to see if anything changed so I would rather someone be adding something new every day rather than seven articles a week, one time, if Google sees that your website is constantly growing you are going to see more value so that is my strategy and to just keep adding content and I’ve been doing this for years and it has paid off, I get more calls from around the world about our services because we are showing up in Google, that is why SEO is so important, you can have the best website in the world but if no one can find it what is the point? Or you can have the worst website and if I send 1 million people to it and everybody gets there and goes eww and leaves that is also failure. To be successful you have to have two things, have a website that converts an anonymous person into a sale or lead and then you must be found in Google for the things your potential customers are looking for.
Ahmed Al Kiremli: What are the best tools to measure traffic other than Google analytics?
Eric Spellman: Google analytics is the primary but also remember that wherever you host is also going to give you some raw statistics, what a lot of people don’t know is that Google analytics doesn’t show you
accurate totals, Google analytics is looking so it is not a good place to look at for total traffic, for instance when you see page views in Google that is not accurate at all, that is truly not the total pages you got, Google only measures enough traffic to come up with trends and so what I look at for the actual true number of page views, quantities I go to wherever I am hosting on the hosting account but if I want to see trends what percentage of people are mobile versus on PCs, what time of day or the coming, things like that, what’s the bounce rate in all of this I go to Google every time but if I want to see a true measure of page views then I will go to the hosting account and the statistics offered there.
Ahmed Al Kiremli: Let’s go deeper on a personal level, how is your daily life and work routine look like?
Eric Spellman: Basically when I come in since I am the owner of the company, I have to make sure that everyone is okay and everyone is happy and everyone is busy so that is a big piece of it, making sure that everyone keeps working, also I have customers who call me and ask questions so a lot of my day is answering those questions but keep in mind my passion and my heart is teaching so a lot of what I do on my videos for my website that helps to bring customers in.
Ahmed Al Kiremli: So you go every day to the office?
Eric Spellman: I do, every single day and that is mainly because I don’t live that far from my office and also
I meet with my customers face-to-face quite a bit. Ahmed Al Kiremli: Who is your number one mentor?
Eric Spellman: My number one mentor his name is Don Taylor, he was a local gentleman who was passed away now, he is the one who taught me probably the most important thing that is made my company successful and it was this: he taught me Eric, if you give it away they will pay and at first I didn’t understand what that meant but basically what he was saying was Eric don’t keep any secrets, once you learn something new tell everyone about it so I started creating videos showing how to do everything that I do, and I tell my customer that if you watch every one of my videos and actually do that you don’t need to hire me, we don’t keep any corporate secrets for instance I just told you the secret to showing up in Google, if you do those things you will show up, we don’t keep it a secret until you pay us, I teach and what I have diSEOvered is what my mentor meant by all of that was that people go and watch my videos and they start to see me as an expert another salesman and people would rather do business with an expert than the salesman so it has generated all of this free content that I put out there has generated a lot of sales and a lot of leads back to me.
Ahmed Al Kiremli: You have passion for teaching, no plans to write a book?
Eric Spellman: Not yet, I speak at a lot of conferences also so that keeps me busy traveling around the
country talking to small business groups but yes I am thinking about a book at some point. Ahmed Al Kiremli: What are the top three apps that you use on your phone?
Eric Spellman: I am a huge Google apps person so on my phone I have Google drive, I use that all the time, I also use my Gmail app all the time and then of course I have chrome for my web browser on my phone. Those are my top three.
Ahmed Al Kiremli: What are the habits that you are trying to develop to stay efficient?
Eric Spellman: Probably delegation, the hardest part for me is delegation, and other words trusting someone
else to handle some things for me.
Ahmed Al Kiremli: So you think you’re perfectionist and you want to do it yourself time?
Eric Spellman: I am but the problem is once your company grows to a certain size you just can’t anymore and you have to trust someone else and you have to realize they are going to make a mistake and you have to be okay with that and no one is going to do it is perfect as you would but that is okay. That is been the hardest part for me because I would rather do it myself but when I look at all of the things I would rather do myself I can’t do it anymore.
Ahmed Al Kiremli: What is the secret for Hawaiian shirts that you wear, is it like that you like Miami and you like the beach?
Eric Spellman: Know it started years ago when I started making videos I thought oh my gosh the people I am talking to our small businesses who maybe aren’t technical and I don’t want them to think that technology is boring and cold and corporate, I want them to think the technology is fun so I find it makes what I’m saying maybe come out a little bit more fun and also people tend to remember to and for a small business you want to brand yourself, you want to stand out from all the other people making videos even if it’s all that’s the guy in the Hawaiian shirt, so brand yourself in some way that makes you stand apart from all of your competitors.
Ahmed Al Kiremli: Your top three favorite books?
Eric Spellman: My top three favorite books, I’ll be honest I don’t read nearly as much as I want to but the emyth is probably my favorite of all, and then there is one called the blue which explains a way to manage your employees, that was very good and then after that I’ll be honest, it gets more fun at that point, game of thrones. Not a business book, but that’s important, every business owner has got to be able to step away from their business and have a real life. You cannot be consumed by your business 24 hours a day seven days a week. You have to have a life outside of it.
Ahmed Al Kiremli: What are your other hobbies like out of work and business, what do you do, sports? The read fiction? What else do you do?
Eric Spellman: I like to hike, I like to take walks, I like to backpack and I love nature, I love the mountains and I love the beach, I love to travel quite a bit so that is what I do but also I play a lot of Xbox. I love Xbox.
Ahmed Al Kiremli: So you are a gamer.
Eric Spellman: That’s right and trust me that gets rid of a lot of stress, you come home and then you start
that.
Ahmed Al Kiremli: So here’s a new question, top favorite three games?
Eric Spellman: Okay I would say resident evil is one of my favorite, I love shooting zombies, and then after that Halo, I love the Halo series and then after that it’s kind of tough, I don’t know those are the ones that I’ve spent the last couple of years focused on are those two.
Ahmed Al Kiremli: Top three people that you are inspired by?
Eric Spellman: Top three people, Don Taylor my business mentor, he shared so much at no cost to me when I was a kid and had no idea, my parents, because they kept telling I could do it even when everyone else was saying I couldn’t. And then after that it’s hard to say of course of course God fits into that too but you said people so I guess my employees because they remind me sometimes when I make mistakes they remind me that not only is this my business but it is their business too and they depend on it and what I do depends on them too.
Ahmed Al Kiremli: Do you listen to any music while you work?
Eric Spellman: Not typically, but that’s only because I get distracted very easily. I can have the TV on, I don’t listen to music, if I listen to music a lot of times it’s just to relax and believe it or not I like the top 20 pop.
Ahmed Al Kiremli: Do you follow any routine to sleep?
Eric Spellman: I do actually, as a business owner it is very easy to be thinking about your business all the time. I try to watch a show, a TV show or something that is totally different than what I do just to get myself relaxed or maybe I read game of thrones or even play a videogame, I have to get my mind off of business and that’s what I do.
Ahmed Al Kiremli: What are the things that make you really happy?
Eric Spellman: When I’m actually able to help customer and they see success because of what I’ve taught them. When I am speaking in front of a large group of people and some of them have said Eric I will never understand this but then at the very end after I finish they go Eric you are the first person to explain this in a way that I understood. That gives me chill bumps, when I’m able to educate someone and I see the light go on in their eyes and they get it and I have made a difference.
Ahmed Al Kiremli: Last question, how can people contact you?
Eric Spellman: The easiest way is to visit my website Eric Spellman.com, I have videos there, it’s all free, learn from what I’ve learned from and that is probably the easiest way but of course I do have a phone number, 8063530004 in the United States and my email address, my personal email address is simply Eric@EricSpellman.com.
Ahmed Al Kiremli: Thank you so much, really Eric I like your honesty and your straightforward style and your energy, thank you so much for being on the show, I really appreciate it.
Eric Spellman: Thank you I really enjoy this I hope it was helpful.
Ahmed Al Kiremli: Thanks everyone, be efficient and stay efficient and see you soon with another leading
expert.
Word Count: 12362

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The post E30: How to Choose the Right Service to Build A Website, Own Your Website Rights, Drive Traffic through SEO & Email Marketing and Analyse the Traffic to Measure ROI – Interview with Eric Spellmann appeared first on 1on1 Business & Marketing Mentoring.

(Entrepreneur, Internet Marketing Expert in Forums, Membership Sites, SEO, Affiliate Marketing and The Founder of WPMaintain.co.uk)

How to Pick the Right Forum Idea, What are the Different Types of Forums?

Best Softwares, Systems and Plugins for Forums and Membership Sites

Video Interview

Audio

Bio

In a nutshell…

Realising quickly that a £40,000+ investment in university and professional exams to become a lawyer wasn’t going to provide me with the quick return on investment that I thought it would or the lifestyle to go with it, I was motivated to leave my high-paid job in London to learn how to start and grow a business on the Internet.

The first business I got into after leaving my job when I turned 23 in 2008 was a small online franchise that I bought from a franchise exhibition in London. I ran it successfully and profitably for just under 2 years before deciding that I could ‘go it alone’ without piggy backing off an existing brand or a ‘business in a box’ that anyone could buy.

Since then, I have built up my own brands with products and services that are sold around the world today. Online marketing is what got me started in this industry and that is still the core product of all my businesses which is now evolving into buying and selling online businesses to expand and grow faster than ever before.

Remember that kid at school who was always selling stuff to the other kids out of his locker and in the playground? Yep, that was me.

The longer story…

When I was 15, I was fascinated by the fact that I could buy something for £1 and sell it for £2 to somebody else who wanted the same thing but didn’t know how to get it for themselves. This simplified concept of business is how I became an accidental entrepreneur whilst still at school and started thinking about all the other things that I could apply this same principle to! It wasn’t long before I was ‘supplying’ all sorts of things to kids in the playground (nothing dodgy, all above board!). I was a jack-of-all-trades and master of nothing at first, but then I really drilled into my niche – selling posters of then-famous boy bands to girls at school. I had found my hungry market of buyers who would, quite literally, buy anything with a boy band picture or slogan on it.

I had no idea that what I was doing was running a ‘business’. It all made sense years later when I started a real business in the real world!

On my way to school on Monday morning, I’d spend all my lunch money on out-of-date pop star magazines such as Top of The Pops and Smash Hits which I bought cheaply (because they were out of date!) thanks to a little deal I did with the newsagent near the school. He didn’t know I was reselling the posters inside the magazines, I think he was just happy to get rid stock that he couldn’t sell otherwise! By the end of the week i’d have my initial investment back and a profit on top.

When I look back and connect the dots, it looks and sounds like a real business: I had found myself a few suppliers of my product, had a loyal customer base, had ‘staff’ (i.e. my friends) who would deliver the posters and collect the payment from the customers (i.e. the girls in the playground) in return for a percentage of every sale. All I had to do as the ‘business owner’ was keep up the relationships with my suppliers and keep my customers happy by meeting their demand for the latest posters of the Backstreet Boys and Take That!

This carried on for a while before I got into doing the same thing online. I bought domains on the Internet and sold them to whoever offered me more for them and continued to be fascinated that I could buy something for one price and sell it to someone else for a different price. I still didn’t know that this was business and it all only made sense when I look back on it now.

All of this fun stopped after my GCSEs and I started my journey down the academic path to a ‘secure’ job and a career as a lawyer. I studied hard, got my grades at school and then my Law degree. I tried to start businesses whilst at university but nothing really worked out. I successfully applied for a Subway franchise during my 2nd year at uni and had agreed in principle to open the store on the student campus where thousands of students gathered every day for lunch. It was a sure thing with guaranteed profits for many years to come. I had the franchise paperwork ready, contracts ready to sign, dates for training….and then the bank told me I couldn’t have the £30,000 loan I applied for (the actual Subway franchise fee was less than £10,000, the rest was for fitting out the store). I was gutted and I remember phoning home to say that I wasn’t going to be opening the first Subway store on campus. I had my heart set on doing this and but for the lack of money, I would have done it. I wasn’t upset for too long though because it was a Thursday that I got rejected by the bank and that means student night at uni – time to forget that I just had my first failure in business!

I focused on my Law degree after that and went on to pass my LPC at The College of Law in London with a Commendation in 2007. With no gap year or break I started working at top city law firms in London with a great salary for a graduate and a potentially greater legal career ahead.

I was good at my job but I didn’t love it. I didn’t have the same passion for practicing law that I thought I had and I quickly started to lose interest in my job after nearly 2 years of working. I decided to ‘take a break’ and see what other opportunities were out there to start a business or do something else. Naturally, I looked for ways to start a business on the Internet and that’s when I found this whole industry.

I applied the same principles that I learned back in school about business, i.e. to keep it simple and not over complicate the process of doing business. Today, I have built a training and consultancy business as well as various done-for-you service businesses with clients all around the world.

Some of my achievements:

• spoken at conferences and seminars to over 10,000+ people in 7 countries
• participated in a GUINNESS WORLD RECORDS record-breaking event
• developed a respected and growing client base in the UK, Dubai, Australia, South Africa and USA
• took part in a joint venture that generated £100,000 in sales in 24 hours (read about it here)
• Skydived and walked on fire to raise money for charities that I support
• built a passionate team to work with spread across 4 countries
• travelled 150,000 miles around the world

My focus at the moment is on the following:

• consulting and training businesses around the world on their online marketing strategies to get more clients online
• building new businesses with passionate teams in place which add value to new and existing clients
• teaching other entrepreneurs how they can use the Internet to replace their job income and live the lifestyle that they want

Websites & Social Media Links

https://www.surajsodha.com/

https://www.wpmaintain.co.uk

https://www.internetmarketinghighway.com

https://www.facebook.com/likesuraj

https://twitter.com/SurajSodha

https://www.linkedin.com/in/surajsodha

https://www.youtube.com/user/ssodha

Interview Questions

• Lets start with your background before digging into the internet marketing field?
• How did you start in the internet marketing field and how long it took you to make your first $ online?
• You launched many products & services before, which one you think is your biggest breakthrough and which one have made you the most financially?
• You have built https://www.rapidleverage.net/, tell us more about the services that you provide through this forum and how it works?
• What are the different types of forums?
• What your subscribers like the most in your forums, the Q & A, webinars, others?
• How to built an idea for a forum, we want to teach the audience the process of building an online forum online?
• How to monetize a forum?
• What are the must use plugins that you use in a forum or membership site?
• Ok now we have a ready forum or membership site, what to do to launch it efficiently?
• You have a lifetime registration for your forum for 220, is that works or the people like the membership model more and why?
• How to deal with the issue of the people who subscribe as members then opt out after 1-2 months?
• Which video hosting service and plugins do you use to provide the videos access only to your members? And to host the videos only on your site?
• For web development can you recommend a team or online service for the audience that you have tested before?
• What is wp maintain?
• How to make a wordpress blog really fast?
• Your top 3 internet marketing tools?
• Your top 3 wordpress plugins?
• Which hosting that you recommend for websites with many visitors?
• How do you use Office Auto Pilot?
• How do you use affiliate marketing nowadays? Any recommended tools? And how do you use Nanacast?
• How long it takes you and how much do you charge to set a full sales funnel for a membership site or affiliate site?
• What are the latest Google algorithm changes? And SEO suggestions?
• Do you recommend a stand-alone landing page or to be within a website? Which one more credible and which one sales more?
• Any other interesting social media platforms are a must to use for companies, small business owners or startups? Other than facebook, linkedin, google+, twitter and pinterest?
• If I’m a new speaker, what are the strategies that you recommend to get speaking engagements? What are your strategies to get paid speaking engagements?
• What are your strategies to get featured in the media?
• Internet marketing masterminds that you recommend?
• How many team members are currently working with you offline and online? And can you highlight to us what they do exactly?
• How much do you charge per hour as consultant for your services?
• Did you work before on commission basis from revenue, do you have a price structure per lead or customer?
• How to blog consistently and efficiently?
• new projects to talk about: ContentDay.co.uk (launching soon)
• Tell us more about your other projects that you are currently working on or planning for the future?
• When you make money in what you like to invest? Do you think capital gain or cash flow?
• Take us through your typical working day?
• What are your other hobbies?
• If you are just starting today in your field, from where you will start and what are you going to focus on to be more successful?
• 3 things that you believe are the most important factors for any success?
• What are the Top 3 apps that you use on your smart phone?
• What are the habits that you are trying to develop to stay efficient?
• What are your top 3 favorite books?
• What are the top 3 people that you are inspired by? 
• What are the things that make you happy?
• How people can find you or contact you?

Transcript

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The post E21: How to Build, Launch, Market and Monetize an Online Forum – Interview with Suraj Sodha appeared first on 1on1 Business & Marketing Mentoring.

(The Founder and CEO of MedColl, a Leading Anti-Ageing Supplement Company)

How to Boost the Collagen in your body to Improve your joints and Immune System

 What are the Disadvantages & side effects of Botox, and how to Prevent the skin from Ageing

Video Interview

With English ad Arabic Subtitle

Audio

Bio

Roz Martin is The Founder and CEO of MedColl, a Leading Anti-Ageing Supplement Company

Roz Martin studied Business and Pharmacology in the UK and spent almost 10 years working in the UK’s pharmaceutical industry. She then relocated to the Middle East to specialise in Biotechnology Pharmaceuticals for Johnson & Johnson.

“I am originally from Dublin, and I remember from a very early age, like most little girls, mixing a concoction of my mothers face creams and lotions making them into my own brand and experimenting with them on my unfortunate baby sisters! Roz says. This was obviously the very start to creating her own health and beauty products.

It was while working in Biotechnology Pharmaceuticals that Roz had her first taste of how exciting this industry really was. She became extremely passionate about aesthetic and anti-aging medicine and began researching this area of medicine. It was via this research that Roz discovered some very effective and potent anti-compounds that had yet to be brought to the market, active collagen being one of them.

So having identified a niche in the anti-aging market, Roz decided in July 2010 to set up a company specialising in the most exciting compound; collagen. She set about working together with a dedicated laboratory and finally brought MedColl collagen capsules to the market.

These collagen capsules are the world’s first and only natural biologically-active nutricosmetic supplement that replaces the collagen your body needs, providing a range of therapeutic anti-aging benefits. This nutricosmetic product has been clinically proven to provide a whole range of health and beauty benefits. Taking this nutricosmetic supplement nightly will enhance the quality and appearance of your skin from the inside out.

The company’s website was set up in September 2010, allowing people to find out more information and to research collagen and buy online. In January 2011, the company launched its new online store, which now ships MedColl Collagen Capsules worldwide and even provides weekly health and beauty tips.

“Running this web based store has given me a better understanding of entrepreneurship and what it takes to be a successful retailer,” explains Roz.

In May 2011, Roz took the plunge and made the decision to leave her well paid, secure job with Johnson & Johnson to focus on running her own business.

“We have an excellent and innovative product. I believe that we have given people a valuable and natural alternative to more aggressive and invasive anti-aging agents and procedures available. I am so passionate about this product and what it can deliver, it stands alone in its class and I believe that an intrinsic approach to beauty through internal nutraceutical supplementation is a far more potent approach to anti-aging.”

The company understands the value of supplying quality products that deliver what they promise, but are also known for their scientific integrity, and their effectiveness for managing the skin’s aging process. Founder Roz Martin believes that when a powerful cocktail of high quality skin care and nutri-cosmetic supplementation are used in combination, they still remain the heart of the natural anti-aging process.

Roz emphasises the holistic approach to anti-aging and will endeavour to help you continue the quest for youthful and healthy skin. Roz is still currently living in Dubai, but plans to open stores in Singapore and the Far East.

About MedColl

Our Company

We are an independently owned Irish biotechnology company that specialises in health and beauty supplements and is at the forefront of producing high quality products that have been scientifically formulated and tested to be both safe and effective. We offer an innovative, effective and natural solution for our customers who wish to maintain their overall health and well-being and age in a healthier way.

We are also proud to be a guaranteed Irish company, with 100% Irish made products.

Our Philosophy

We want to support “Healthy Ageing” for the entire body as opposed to more aggressive and invasive methods such as using chemicals and toxins that may affect the health and well being of your system.  We understand the value of supplying high quality products that deliver what they promise, are known for their scientific integrity, and their effectiveness for managing the skin and the body’s ageing process in a safe and natural way.

We believe that along with a healthy balanced diet, a good skin care routine and the use of natural nutritional therapies in the form of nutraceutical supplementation is by far the safest, most effective, natural and healthier approach to the slowing down the ageing process.

We focus on the holistic approach to anti-ageing medicine, providing a corrective and preventative treatment that will help you maintain a youthful body and healthy skin and overall well-being!

Our Mission

Our mission is simple; to improve the health and function of the body in a natural, safe and long term approach and to provide advanced nutraceutical products that are backed only by science.

Our unique high potency formulations are scientifically formulated and proven to benefit the consumer’s overall health and wellbeing.

Made in Ireland, we are used and recommended by dermatologists, nutritionists and pharmacists to help correct the signs of ageing and assist the body to age in a healthier and safer manner.

Our Ingredients

We use only 100% Certified pure natural ingredients, no synthetic compounds are used, even our Vitamin E is natural!

Our product does not contain parabens or chemicals.
And we are very pleased to say that the product has “not been tested on animals”!

Websites & Social Media Links :

https://www.medcoll.ie

https://www.facebook.com/MedCollDerma

https://twitter.com/MedCollDerma

https://www.linkedin.com/in/rozmartin

https://www.youtube.com/channel/UC17dVMGJ_Scvijd0vsHGH3Q

Interview Questions

• How the idea of MedColl started?
• Did your company invent its products or distribute other companies’ products? Or both?
• How did you do the research process? Who helped you?
• Where’s your current head office and which markets or countries you are targeting next?
• What’s the collagen?
• How your product can boosts the collagen? And improve the healthy joints and the immune system?
• What is the range of your products?
• Is your products solves the problem of aging only or helps in other areas as well?
• What are the disadvantages and side effects of Botox? And how your product can replace it in terms of functionality?
• What’s the side effect of MedColl products?
• What else can we do to prevent the skin from ageing?
• Why you didn’t continue as employee at Johnson and Johnson? And what did you learn from this multinational company?
• When you think an employee should quit his/her job to start a dream entrepreneurial venture?
• How did you raise capital for your business? How much you raised so far? Are you planning to raise more this year?
• Step by step what’s your strategy to be featured in the media efficiently?
• How many radio stations, TV shows, Web shows, Magazines you plan to target per month and how do you pitch them?
• Do you use press releases other techniques to be featured in the media, please share with us some of your techniques?
• What’s the distribution plan for the product as of now its available only in Dubai, UK and Ireland?
• For your products or industry which media platform is working the best for you, social media, traditional media, others?
• What are the big deals that you are close to secure or already secured so far to distribute your products?
• How close you are now from your dream?
• When you make money in what you like to invest? Do you think capital gain or cash flow?
• Take us through your typical working day?
• What are your other hobbies?
• If you are just starting today in your field, from where you will start and what are you going to focus on to be more successful?
• 3 things that you believe are the most important factors for any success?
• What are the Top 3 apps that you use on your smart phone?
• What are the habits that you are trying to develop to stay efficient?
• What are your top 3 favorite books?
• What are the top 3 people that you are inspired by? 
• What are the things that make you happy?
• How people can find you or contact you?

Transcript

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The post E19: How to Research, Start, Grow, Market and Expand a Medical Anti-Ageing Supplement Company – Interview with Roz Martin appeared first on 1on1 Business & Marketing Mentoring.

(The President of Kei Web Enterprises, Marketing Strategist and Expert in Building Digital Products)

Here is an interview with Alex Kei, teaching you how to plan, build and launch digital products online

Step by Step Process with Multiple Tools and the Estimated Cost for Implementing the Process

Video Interview

With English Subtitle

Audio

Bio

Alex Kei is a Marketing Strategist, International Speaker
And an expert in building digital products online.

– President of Kei Web Enterprises, Inc., a Marketing training company with clients and business associates in 27 countries

– Author of the Spanish ecommerce course “Curso Online de Dropshipping” (https://www.cursodedropshipping.net/).

– Author of the Marketing and Business training “Traficología” (https://traficologia.com/)

Websites & Social Media Links

https://alexkei.com/es/
https://www.facebook.com/AlexKei

Interview Questions

• Can you tell us about your background before getting involved with the Internet marketing world?
• How did you get started in this field, and what do you think has made you successful throughout your career?
• How can anybody be a celebrity in his/her market?
• How to choose a product or service to market online?
• What are the steps that you follow in researching a project?
• How to build a digital product online?
• What are the preparations steps that you do when you decide to launch a product online?
• What channels to use for marketing a product online? And how to break the marketing pie for the digital product that you are marketing for?
• What are the efficient traffic generating techniques to drive traffic to your product?
• How much budget an average you put for each product that you launch online?
• How long it takes you to make an Internet marketing course?
• What’s the work flow that you apply when you decide to make a product online, from where you start with your team and what each one of them do during the process of making a digital product?
• Any tools you can share with us to improve the affiliate marketing of a certain product?
• If you have $1000 only to launch a product online what you will do with it?
• What is the best SEO advice that you can offer now to the audience?
• What your top 3 WordPress plugins?
• How to make a WordPress blog really fast?
• Did you build any forum or membership site before; tell us more about your experience with that? Any recommended plugins for membership sites?
• Is it easier or harder to be successful online nowadays?
• How to embed a private video on your site only for your subscribers or site visitors, which services do you use?
• How to blog efficiently online?
• How do u see the shift in the Internet marketing industry in the last 5 years? 
• How different is the Spanish and English Internet marketing market?
• What’s the email auto responder that you recommend, why and how much it costs? 
• How to motivate yourself when you work online in this lonely environment?
• How stable is the Internet marketing industry?
• What’s your advice to form the right joint venture online?
• How do you foresee the future of online marketing? 
• How much do you charge for your consultation per hour?
• What is your strategy to get speaking engagements?
• How to be featured in the media?
• Any Internet marketing masterminds that you recommend for the audience?
• Top 3 Internet marketing educational products that you ever see before?
• When you make money in what you like to invest? Do you think capital gain or cash flow?
• Take us through your typical working day?
• What are your other hobbies?
• If you are just starting today in your field, from where you will start and what are you going to focus on to be more successful?
• 3 things that you believe are the most important factors for any success?
• What are the Top 3 apps that you use on your smart phone?
• What are the habits that you are trying to develop to stay efficient?
• What are your top 3 favorite books?
• What are the top 3 people that you are inspired by? 
• What are the things that make you happy?
• How people can find you or contact you?

Transcript

Transcript

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The post E1: How to Plan, Build, Launch and Monetize Your Next Digital Product Online – Interview With Alex Kei appeared first on 1on1 Business & Marketing Mentoring.