Marketing Director at Code School And The Author of Google AdWords for Beginners

Video Interview

Audio

Bio

Corey Rabazinski is a digital marketer by trade a passion. He is currently the Marketing Director at Code School, which was recently acquired by Pluralsight. While there, he helped the company get to over $1M in monthly revenue and over 1,000,000 users within his first year. He is accredited by both Google and Bing and is the author of Google AdWords for Beginners. Prior to joining Code School he managed multi-million dollar digital campaigns for companies such as Holiday Inn, Tony Roma’s, Diamond Resorts and Universal Studios while working at an Ad Age Top 100 advertising agency.

Corey Rabazinski is a Google and Bing accredited digital marketer with 6+ years of experience helping companies grow online. He has managed multi-million dollar digital campaigns for companies such as Holiday Inn, Tony Roma’s, Diamond Resorts and Universal Studios. He is currently the Marketing Director at Code School where he has helped the startup get to over 1 million users and $1M MRR. He also teaches digital marketing online with courses that have over 10,000 combined students.

Responsible for:

Paid acquisition channels including Paid Search, Retargeting, Display Advertising & Strategic Partnerships. -Email marketing including marketing automation, lead nurturing and upset campaigns -Organic Search (SEO) strategy, research & implementation
-Customer Analytics and conversion rate optimization My name is Corey and I am a digital marketer by trade and passion. I’m currently the Marketing Director at Code School, based in sunny Orlando, FL. We were recently acquired by the fantastic team at Pluralsight. About a year ago I discovered that I also enjoy teaching. Since then, I’ve released a book (available on Amazon) and a course on Google AdWords. The book launched with over 5,000 downloads in the first week and my course currently has over 10,000 students. I’ve also been working on a URL builder tool for marketers that adds UTM tracking codes onto URLs, shortens them, and saves them for later use and analysis. It is a work in progress, but I am excited in the direction that the product is heading. Outside of work I enjoy traveling, photography, movies, and playing golf –I played football in college at the University of Central Florida, but just stick to watching nowadays. I am also trying to teach myself design with Sketch, my new favorite Mac app.

Interview Questions

• What’s your background and how did you start in the digital world?
• How did you help the Code School get to over $1M in monthly revenue and over 1,000,000 users within your first year at the company?
• What’s Pluralsight?
• Why Pluralsight acquired Code School?
• How to be accredited by both Google and Bing?
• What’s google adwords?
• Is using adwords more friendly nowadays comparing with before?
• Why having a landing page is important when using adwords?
• What are the must have factors in a landing page that coverts leads into subscribers and customers?
• What are the ad groups fundamentals?
• Location targeting vs. location groups?
• Pay per click or per impression is wiser choice for campaigns?
• Manual budget or automatic budget for the price per click is a better option to go with?
• Any other advise regarding bidding and budgeting?
• What are the Ads extensions and how to use them?
• How to write an attractive ads?
• Best techniques to adding the right keywords?
• How to research keywords?
• How to optimize the click through rates?
• What’s the URL builder tool that you are working on and how it works?
• Which email auto responder you prefer?
• How many emails should be sent to the list without pushing them to opt out?
• Text emails or emails with pictures or layout convert betters?
• How to increase the open rate of emails?
• Should we capture name and email in the opt in forms or just the email?
• Do you recommend any email marketer?
• Share with us some more tips that improve conversion?What’s your 2 cents about off page and on page SEO that works nowadays?
• How to Create a Successful Udemy Course?
• How do you write and blog efficiently?
• Do you like the employment life? Do you think of quiting the employment life one day into full time entrepreneurial venture?
• Do you run PPC or Email Marketing or Conversion Campaigns out of code school as freelancer?
• How much do you charge per hour for consultation?
• Tell us more about your other projects that you are currently working on or planning for the future?
• Share with us some of the tools or software that make you more efficient?
• What are your other hobbies?
• Who are your top 3 mentors?
• What are the Top 3 apps that you use on your smart phone?
• What are the habits that you are trying to develop to stay efficient?
• If you have the chance, what would you say to advice your younger self?
• What are your top 3 favorite books?
• What are the top 3 people that you are inspired by?
• What makes you really happy?
• How people can contact you?

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The post E78: Corey Rabazinski on PPC, Email Marketing and How to use Google Adwords Efficiently appeared first on 1on1 Business & Marketing Mentoring.

(Expert in Digital Marketing, Social Media, PPC and Certified in Google Advertising)

Adwords or facebook Ads? and How to Use Each One of Them Efficiently?

Is Google+ is Dead? Which Social Media Platform is Multilingual and Instantly Translate What You Type Into Another Language?

Video Interview

With English and Arabic Subtitle

Audio

Bio

Christian Farioli is an Expert in Digital Marketing, Social Media, PPC and Certified in Google Advertising.

Worked for or awarded by: ORACLE, MICROSOFT, AL HABTOOR, GITEX, AVANTGARDE, DIGITAL MARKETING INSTITUTE. As a pioneer of online advertising, he introduced Google Adwords to Oracle in Europe in 2003. To his credit, Oracle was the first European corporation to use Google Adwords at that time.

I believe every company needs to be literate in Digital Marketing to succeed nowadays. Unfortunately not so many people can mix technical skills with sales abilities.

Digital Media Trainer/Director, Book Author, Internet Marketing Coach, Google Advertising Certified, 6 Years in IT & WEB Consulting, 10 Years in Sales, 6 Years in Management and lot of Entrepreneurial spirit “Made in Italy”.

He now owns several businesses in digital marketing consulting, business development and training. Christian’s areas of expertise include: digital marketing strategy, SEM/PPC, display advertising and web analytics. Christian is Italian and has worked on numerous online projects with major banks, event companies and digital marketing agencies. His passion for digital marketing goes back to 2003 when he pioneered the introduction of PPC in Oracle. Christian is a serial entrepreneur and wears numerous hats including: Digital Marketing Director/Trainer, Entrepreneur, Restaurant Owner, and Book Author.

After spending half of my life in Technology and the other half in Sales, he found out he was already doing what few years ago got named “Internet Marketing”.
He Co-Authored the book “Disciplina per la vita” with international awarded Bob Urichuck.
In his personal Achievements: Dale Carnegie Human relations award.
Several marketing executives have been trained by Christian Farioli and his name become already synonym of Digital Marketing Expert.

Websites & Social Media Links

https://christianfarioli.com/

https://www.linkedin.com/in/christianfarioli

https://twitter.com/ChrisFarioli

https://www.facebook.com/ChrisFarioli

https://plus.google.com/107026373178357308791/posts

https://www.pinterest.com/bodado/

https://www.slideshare.net/srthsrtbs

Books

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[amazon template=iframe image&asin=B007R8BE9E]

Interview Questions

• How did you get into the Internet and public speaking world?
• What’s the product or service that made you financially the most
since you started in the internet world?
• What are the latest changes in SEO? What we should focus more
on now?
• Is google+ is dead? Why?
• How do you use Linkedin Efficiently?
• Any other interesting social media platforms are a must to use for
companies, small business owners or startups? What’s Dudu?
• What’s the best email auto responder that you recommend?
• Which hosting service you use? Which hosting service you
recommend for high traffic sites?
• Adwords or facebook ads and why?
• What’s the best strategies nowadays to market a new app?
• What is the best-recommended plugins for membership sites?
• If you have 3 months time to drive a traffic of 5000-10000 unique
visitor a month to a website with $500-1000 what you will do?
• How’s your experience with smashwords for your e-book 1 Hour
Guide Dubai – All the secrets? Are you doing some more e-books?
• How many pages are your e-books? Is it working for you?
• For the new Internet marketers, what’s the top rated ways to
generate money online?
• is digital marketing really effective for local businesses?
• – it works better for small or big businesses? – which strategy you normally
use in your consulting?
• How the services of DM3 institute works? And what’s their cost range for 3-6 hours workshop or presentation?
• What are the events or digital marketing companies that’s
helping you market your services in Dubai?
• What are the must attend events or clubs for the business owners
or digital marketers in Dubai?
• How do you blog efficiently?
• How much you charge per hour or workshop for your consulting
services? Or for 1:1 coaching?
• How many employees are currently working with you, and how
many of them are outsourced?
• From your relation with many Internet marketers, did you see
some of them living the dream that they usually market for which
making money while they are sleep, or most of them works longer
hours than the average employee?
• When you make money in what you like to invest? Do you think
capital gain or cash flow?
• Take us through your typical working day?
• What are your other hobbies?
• If you are just starting today in your field, from where you will
start and what are you going to focus on to be more successful?
• 3 things that you believe are the most important factors for any
success?
• What are the Top 3 apps that you use on your smart phone?
• What are the habits that you are trying to develop to stay
efficient?
• What are your top 3 favorite books?
• What are the top 3 people that you are inspired by?
• What are the things that make you happy?
• How people can find you or contact you?

Transcript

Transcript

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The post E15: How to Generate Traffic Through Social Media and PPC Efficiently? – Interview with Christian Farioli appeared first on 1on1 Business & Marketing Mentoring.