(The NYT BestSelling Author of The Lean Entrepreneur and the Co-Founder of Moves the Needle)

Video Interview

Audio

Bio

Brant Cooper helps startups get started.

As a Lean Startup thought leader, he travels the world speaking to entrepreneurs at conferences, hackathons and workshops. Recent speaking events include the Kuala Lumpur Venture Capital Symposium, Lean Startup conferences in Vancouver and Michigan, the Forward Technology Conference in Wisconsin, the Lean Startup Challenge in Boston, and Lean Startup Machines in London, New York, Boston, Chicago and San Francisco. Brant also consults for and advises startups on Lean Startups and Customer Development, with clients in Silicon Valley, New York, San Diego, France, Australia and Singapore. Clients include Qualcomm, MOGL, HubKick, MotherKnows, i.TV, Lean Startup Machine, Discovr and many others.

Brant Cooper is passionate about growing the San Diego tech community.He runs the San Diego Tech Founders monthly meetup that consistently draws between 100 and 200 startup people. Speakers have included Eric Ries, Steve Blank, KISSmetrics CEO Hiten Shah, CatchFree CEO Sean Ellis and Venture Capitalist Mark Suster. He is the curator for the San Diego edition of the Startup Digest. Brant mentored at CONNECT for four years and holds open office hours at a weekly coffee meetup that draws 10-20 people a week.

Prior to becoming involved in the Lean Startup community, Brant was involved with startups in a more traditional way. He has over 20 years experience in IT and a long track record of bringing high tech products to market. As a leader in Professional Services, Product Management and Marketing, he has directed strategy, design, marketing and implementation of numerous products for a variety of startups including Tumbleweed, Timestamp, WildPackets, Incode and InfoBright.

Brant Cooper has published articles for Venture Beat and Business Insider, blogs at Market By Numbers and tweets @brantcooper.

Lean as in Lean Manufacturing is about eliminating waste in the production and delivery of a known value to a knowncustomer. Lean Startup is about eliminating waste in discovering what
value you are creating, how you deliver it, and to whom.

This is the primary theme of my book,
The Lean Entrepreneur. Co-author Patrick Vlaskovits and I break down why lean, why now, how to, and provide extraordinary examples of extraordinary entrepreneurs applying these principles inside and outside tech, in big companies and startups.

I am a happy Papa, loyal brother, and
appreciative son. I play a little guitar and
sing loudly in the car. I strive to enjoy life
and not take myself too seriously.

Websites & Social Media Links

https://market-by-numbers.com

https://leanentrepreneur.co

https://leanbrandbook.com

https://twitter.com/BrantCooper

https://www.facebook.com/brant.cooper

https://www.linkedin.com/in/brantcooper

https://www.movestheneedle.com/author/brant/

https://about.me/brantcooper

Interview Questions

• How did you become an another & startups experts
• What’s your background before the startups world?
• What’s your rule in Moves the Needle and what are the services that you provide?
• How visionaries create products & disrupt markets?
• How to become visionary in creating a business?
• What to do to discover a business model?
• How to develop a bigger and loyal customer base?
• How companies build passionate relationships with their audience?
• What’s the most efficient way to find the product market fit?
• Why asking the market is important and which tools you recommend for that?
• What’s a brand and How it can help shaping a better business?
• What are the top 5 lean brand tips?
• What’s the THE MYTH OF THE BRAND GENIUS?
• What’s THE LEAN BRAND FRAMEWORK?
• How to beat the past and learn to learn from our failures?
• How the idea of the Lean Entrepreneur Book started?
• How did you hit the New York Times bestseller list?
• How did you manage to get EARLY ADOPTERS for the book?
• Why you decided to use illustrations in the book? And who helped you design the book cover and illustrations?
• Which company or service do you use for the branding of your products and books?
• Publishing Vs. Self Publishing for you, which when you would pick if you have both options?
• Best advice when you sign a contract with your book publishers?
• Tell us more about your other projects that you are currently working on or planning for the future?
• Share with us some of the tools or software that make you more efficient?
• The most important factors for success in 3 words?
• What’s the biggest failure moment in your life and what did you learn from it?
• What are the Top 3 apps that you use on your smart phone?
• What are the habits that you are trying to develop to stay efficient?
• What do you do to change your mood when you are depressed?
• What’s the best advice that you ever received?
• If you have the chance, what would you say to advice your younger self?
• What are your top 3 favorite books?
• What are the top 3 people that you are inspired by? 
• What makes you really happy?
• How people can contact you?
• Do you have any notes or suggestions to improve Be Efficient Tv?

Transcript

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The post E76: Brant Cooper on How to Start As Lean Entrepreneur and Build A Lean Brand appeared first on 1on1 Business & Marketing Mentoring.

          (CEO of The CHANGE AGENT & Preventing School Failure, Patti is a Business Advisor and Bestselling Author of 5 Books, she’s an expert in Customers and Employees Loyalty and Change Management)

Why People resist change & What are the required steps to apply smooth change? What’s The Resistance Cycle in Change? Why we should let go sometimes to apply change?

Which industries in general struggles more to apply customers loyalty and why? What are the main areas to focus on to impact the level of customers’ loyalty to any company? Customer Loyalty Challenges Vs. Customer Leadership Challenges? 

Video Interview

Audio

Coming Soon

Bio

Introduction

Patti Hathaway is the CEO of The CHANGE AGENT and Preventing School Failure, Patti is a Business Advisor and Bestselling Author of 5 Books, she’s an expert in Customer and Employee Loyalty, Change Management and Communication Skills.

Patti’s expertise has been featured in the Harvard Management Update, New York Times, Entrepreneur Magazine, Sales and Marketing Excellence, Woman’s Day, American Way, Cosmopolitan, and numerous industry-specific journals.

School Failure Preventionist, Best-Selling Author of 5 Books

Patti Hathaway is a Business Advisor and best-selling author of 5 books. Her books have sold more than 100,000 copies worldwide and one of books has been used by 400 of the Fortune 500 companies. Patti’s expertise is based on real-life experience and the fact that she has surveyed thousands of people over her 20 years of business advising. She earned the Certified Speaking Professional designation from the National Speakers Association in 1994. Fewer than 7% of speakers worldwide have earned this designation for a proven track record of speaking excellence. Patti has the ability to change people’s thinking in order to achieve bottom-line results. Her expertise lies in the areas of interpersonal communication skills, managing change, leadership, and customer loyalty.

As a teacher, you have the toughest job in America as you are asked every day to wear many different hats – mom, dad, nurse, counselor, teacher, advisor, judge, jury, lawyer – just to name a few. Patti understands that students come into your classroom and school with different backgrounds and cultures and their cognitive abilities, assets and experiences are just as wide ranging. And it is true that much of the time your classrooms can’t compete with the “drama” in your students’ lives.

The biggest unchallenged assumption by many today (especially politicians) about education is that kids are coming to school willing and ready to learn. As educators, you know this is not the case. You have a generation of kids coming to your school basically un-socialized. Many students are learning behavior from Beavis and Butthead, MTV, YouTube, Jersey Shores and a myriad of other influences. Patti Hathaway knows there’s not much you can do from 4:00 PM until 8:00 AM but there is a lot you can do from 8:00 AM until 4:00 PM. She is dedicated to helping you be successful by giving you as many proven, practical strategies while motivating and making you laugh! Patti has spent years educating and entertaining audiences while most importantly sharing with them practical strategies. She is the best-selling author of 5 books that have collectively sold over 100,000 copies. She provides common sense techniques that teachers can take and use effectively in their classrooms – many of them immediately. Patti’s Masters Degree in Education from The Ohio State University was only the beginning of her lifelong interest in education and training. She loves to interact with amazing teachers who want to make a difference!

Website & Social Media links

https://www.thechangeagent.com

https://preventingschoolfailure.com

https://www.linkedin.com/in/pattihathaway/

https://www.youtube.com/channel/UChqhchZdSfRwqSy7VjT9sqw/feed?activity_view=3

https://www.amazon.com/Patti-Hathaway/e/B000APY15U

Interview Questions

• What’s your background before becoming the change agent?
• How and what did you change in your self to become the change agent?
• Why People resist change?
• What are the required steps a apply a smooth change?
• Who’s your main customers in terms of industries or companies?
• What are the different type so change that you are involved in?
• What are the things that you first analyze when you what to apply certain change on a company?
• What’s The Resistance Cycle in Change?
• Why we should let go sometimes to apply change?
• How do you define mergers and acquisitions?
• Is there’s a market for mergers and acquisitions?
• Which industries in general struggles more to apply customers loyalty and why?
• What are the main areas to focus on to impact the level of customers’ loyalty to any company?
• Customer Loyalty Challenges Vs. Customer Leadership Challenges?
• What are the main issues that’s impacting the employees productivity at most organization?
• What’s the difference between a manager and leader?
• Why and how we should make every employee becoming less of a manager and more of a leader?
• What’s School Failure?
• How did you get involved in solving school failures?
• How to Solve School Failure?
• How to increase the students’ engagement issue at the school?
• How to deal with stress issues and which food increase or decrease our stress level?
• Why friends do make a difference?
• How to measure our sense of humor inventory?
• What are the six strategies to get our laugh mechanism in order?
• Why the 15 minutes of our waking time set the tone for the rest of the day?
• Why forgiveness has everything to do with us and very little to do with the person who has hurt us?
• How to deal with difficult people and criticism?
• Why you like to use illustrations in your work?
• How do you write efficiently?
• Publishing vs. self-publishing? Which one would you choose if you have both options?
• What are the strategies or services that you use to launch a book?
• How do you market for your books after the launch?
• Share with us some of the tools or software that make you more efficient?
• What’s your daily life and work routine looks like? 
• What are your other hobbies?
• Who are your top 3 mentors?
• The most important factors for success in 3 words?
• What are the habits that you are trying to develop to stay efficient?
• What’s the best advice that you ever received?
• What’s your favorite quote?
• If you have the chance, what would you say to advice your younger self?
• What are your top 3 favorite books?
• What are the top 3 people that you are inspired by? 
• Do you listen to any music when you work?
• Do you follow any routine to sleep?
• What makes you really happy?
• How people can contact you?

Transcript

Transcript

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The post E54: Why We Resist Change, What’s The Resistance Cycle of Change and How to Apply a Smooth Change? – Interview with Patti Hathaway appeared first on 1on1 Business & Marketing Mentoring.

(Award-Winning Scholar, Executive Educator in Customer Value Delivery, Founder and Managing Director of Reinventures)

What are the main Aspects of Creating A Customer-Centric Enterprises, How to Measure the Customer-Centric Growth? How to Improve your Customer Value Proposition, Customer Satisfaction and Contracts Win Rate?

 What is VDS? and What’s is DITLOC? Which University is the Best in the World for Entrepreneurs?

Video Interview

With English and Arabic Subtitle

Audio

Bio

Reinventures was founded by Dr. Lynn Phillips, a former faculty member (and award-winning teacher and scholar) at Stanford Business School for 12 years—in addition to having held faculty positions at Harvard, Northwestern, Rice, and UC Berkeley business schools. Now devoted entirely to executive education and implementation guidance, Dr. Phillips is widely recognized as the co-creator and developer of many of the essential customer-focus and value-delivery frameworks, concepts, tools, and disciplines that are EMPLOYED by leading companies worldwide to hone their competitive edge, reinvent their businesses, and drive sustained growth.

Dr. Lynn W. Phillips

A former award-winning teacher, scholar, and faculty member of the Stanford Business School for 12 years (as well as a faculty member at Harvard, Northwestern, Rice, and UC Berkeley), Dr. Lynn W. Phillips now devotes his full time to executive education and implementation guidance as the founder and principal of his firm, Reinventures. Dr. Phillips is widely recognized as the co-creator and developer of many of the essential customer-centric and value-delivery frameworks, concepts, tools, and disciplines that are employed by leading companies worldwide to hone their competitive edge, reinvent their businesses, and drive sustained growth. For over 30 years, he has been sought by businesses across the globe looking to employ his firm’s breakthrough day-in-the-life-of-the-customer protocols and methodologies in order to help them win large commercial and government contracts; catalyze game-changing innovation; expand globally; discover new uncontested market spaces and segments; align channel partner teams; leverage worldwide mega-trends; make the transition to Enterprise 2.0 technologies; and more.

Dr. Phillips’ Ph.D. is from Northwestern University.

Founder and MANAGING DIRECTOR of Reinventures, a boutique executive-education and implementation-guidance firm that specializes in helping businesses become more customer-centric.

Dr. Phillips and his firm are known for their breakthrough work in helping business teams from forward-thinking enterprises to choose winning customer value propositions; then architect and systematically execute a designed value delivery system to deliver them profitably. These methodologies and protocols, now the de facto standard deployed by countless leading-edge companies and practitioners, help business teams to “become” their targeted customer communities by “spending a day in their life,” thereby gaining an imaginative understanding of their unmet needs, transcending what the customers could envision on their own.

A former faculty member at Stanford Business School for 12 years, Dr. Phillips has also held faculty positions at Harvard, Northwestern, Rice, and UC Berkeley business schools. Today, Dr. Phillips is a member of the Global Faculty of Duke CORPORATE Education (Duke CE), ranked Number 1 in the world by Financial Times for the last ten years in a row.

More than 100,000 executives worldwide have attended live and web-based seminars and workshops led by Dr. Phillips, frequently hailing them as offering some of the most powerful sets of business frameworks and tools on customer-centric management and business reinvention they have yet encountered. Dr. Phillips is widely published in numerous refereed journals spanning a broad diversity of professional disciplines including marketing, social psychology, sociology, ADMINISTRATIVE science, business economics, consumer affairs, and public policy, and is a frequent guest speaker at industry conferences.

Specialties:Winning big CONTRACTS, catalyzing innovation, global expansion, discovering new markets, improving existing business model performance, keeping ahead of change, optimizing marketing efforts and aligning channel teams

Websites & Social Media Links

https://www.reinventures.com/

https://www.linkedin.com/pub/lynn-w-phillips-phd/10/18a/632

Interview Questions

• You never planned to be a professor, please take us through your interesting journey and background?
• Please tell us about your Indian Heritage?
• How did you fight the Leukemia in 2006/
• Did you start any other entrepreneurial venture other than your consultancy COMPANY or you wanted to focus only on teaching and consulting?
• You worked in many top level universities like Harvard and Stanford, from your perspective what are the best entrepreneurial universities in the world?
• What are the main aspects of creating a creating customer-centric enterprises?
• What are the major tools (best practices and tool sets is better than major tools) that any COMPANY should use to develop a customer and market focus enterprise?
• From where you usually start when you decide to design a customer centric company?
• How to measure the customer-centric growth?
• Is creating a customer centric service or company the main factor to sustain growth in the information age?
• What are the questions that any business should answer to commit a customer value proposition?
• What is VDS?
• What’s is DITLOC?
• How do you engage with the clients you serve and what’s a typical engagement like and how long does it last?
• You have worked with many small, medium and big size multinational companies, which of companies that you have worked with provide the best customer experience?
• You help companies win big contracts, is that by focusing on the customer service and experience or you focus as well on sales and MARKETING STRATEGIES?
• In plain English what’s Enterprise 2.0?
• Please take us through the Reinventures’ seven-phase engagement model? And within how long in average this model can be implemented?
• At what point you think Apple started understanding the game of being more customer centric company than Microsoft and started changing that in its advertising campaigns?
• We spoke about the different characters of some leaders during your visit to Dubai, who’s were the most interesting for you and why?
• Tell us more about your other projects that you are currently working on or planning for the future?
• What’s your daily life and WORK routine looks like? 
• What are your other hobbies?
• Who’s your no.1 mentor?
• The most important factors for success in 3 words?
• What are the habits that you are trying to develop to stay efficient?
• What are your top 3 favorite books?
• What are the top 3 people that you are inspired by? 
• Do you listen to any music when you WORK?
• Do you follow any routine to sleep?
• What makes you really happy?
• How people can contact you?

Transcript

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The post E40: How to Start with the Customer & Think Backward to Create A Customer-Centric Company – Interview with Dr. Lynn W. Phillips, PhD appeared first on 1on1 Business & Marketing Mentoring.

 (Entrepreneur & Technology Evangelist, Co-Founder and CEO of Ta3rifa)

How to Raise Money for Your Startup in Dubai and Register it Offshore

How to Start a Company in Dubai without Paying any fees for the Trade License

Video Interview

With English and Arabic Subtitle

Audio

Bio

Ismail Issa is an Entrepreneur & technology Evangelist, he’s the co-founder and CEO of Ta3rifa a (customer loyalty system and marketing tool), and several other technology startups,

As an Entrepreneur, Issa is also is the co-founder of variety of technology related startups as:
MoCCA: Stands for “Mobile Creative Communication Architecture” is an innovative idea for telecommunication project. The idea is based on the integration of different telecom technologies in one solution. It is composed of an affiliation of 3 major components (SMS/MMS, Fax and Email services) with a fourth component (Voice) to follow in the second stage.
vGate: A java-based platform for creating a collaborative and interactive 3D virtual worlds to deliver web-based solutions which will create a fully interactive virtual e-malls or e-institutes.
FilSekka: A social-based activities and location platform which yields to smartly gives you the easiest access to you favorite locations through your mood, favorites and friends preferences.

This besides a SoLoMo (Social-Location-Mobile); a Dubai based start-up which aims to implement a unique and innovative approach for loyalty and incentives solution for the first time in UAE and MENA region.

Websites & Social Media Links

 https://www.ta3rifah.com/

https://www.facebook.com/ta3rifah

https://about.me/iissa

https://www.linkedin.com/in/ismailissa

https://www.facebook.com/ismail.eissa

https://twitter.com/egcoder

Interview Questions

• What is ta3refah and how its started as an idea?
• How did you raise capital for your idea?
• Are you planning to raise more?
• What are the ways that you used to raise capital for your dream
project?
• What are the other ways that you know or recommend to raise capital
for new startups?
• I see that Ta3rifah was listed in many famous media channels, how
did you do that?
• Did you work on any other startups before?
• Optimum is one of the companies that you founded, is it a web
services company?
• What is the in5 providing you as new startup in terms of services or
support?
• What are the other similar places to the in5 in dubai?
• Take us through your typical working day?
• What are the current challenges that you are facing as startup?
• What are the Top 3 apps that you use on your smart phone?
• What are the main challenges for the startups in dubai?
• How many co-founders and employees are currently with you?
• What are the habits that you are trying to develop to stay efficient?
• What’s your advice to the new startups?
• What are your top 3 favorite books?

• What are the best startups competitions in the region?

• What are the top 3 people that you are inspired by?
• What are the things that makes you happy?
• How people can find you or contact you?

Transcript

Transcript

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The post E9: How to Start A Customer Loyalty System Company in Dubai without any Trade License Fees and Raise Capital For it – Interview With Ismail Issa appeared first on 1on1 Business & Marketing Mentoring.