A Content Marketing Strategist & SEO Expert

Video Interview

Audio

Bio

Bill is a content marketing and SEO expert with over four years experience working as a full-time consultant.

Who he do it for:
Business owners who understand the power of content marketing and SEO, but don’t have the time or expertise to implement it themselves.

How he do it differently than everyone else:
He developed a step-by-step system to create a content strategy that is proven to drive results. He also have unique connections in the online marketing world that help people promote and build links to that content for nearly guaranteed rankings.

His experience & accomplishments:
– B.A. in Marketing and a minor in Psychology from Penn State.
– Inbound marketing & content marketing certificate from HubSpot
– Author of the eBook: The Building Blocks of Content Marketing

Are you ready to get the results you know are possible from a content strategy? Head over to his services page and get started today: http://billwidmer.com/hire-me

Bill’s Twitter
Bill’s Facebook
Bill’s Website
Bill’s Gmail
Bill’s LinkedIn

Interview Questions

• Who’s Bill Widmer
• Is SEO still working?
• Why most top marketers stopped focusing on seo? 
• What’s working in seo on page and off page? 
• What’s content marketing?
• What’s inbound marketing? 
• How to do research before starting a content marketing strategy? 
• How to create content effectively & efficiently? 
• What’s the most effective way to generate leads these days? 
• Top 3 tips to generate more targeted leads
• cold leads vs. hot leads? 
• What’s social selling?
• which content helps with social selling?
• The step by step guideline or strategy to launch a product in 10 days on social media? 
• How to increase sales and boost conversion-using instagram? 
• Do you consider yourself an expert in facebook ads? 
• 3 techniques you learned the hard way that helped you convert more customers from cold leads
• 7 persuasion tactics for better conversion optimization 
• Which service or tool you use to track your ads, traffic, leads and conversions in one place? 
• How to track the conversion of a calendar embedded on a leading page? 
• Take us through the services that you offer? 
• How your 90 days guarantee works
• Do you work on commission or per conversion basis with some clients?
• Best webinar tool? 
• What do you think of leadfeeder and which other similar tool do a better job?
• What do you use hubspot for?
• Share with us some of the tools or software that make you more efficient?
• What’s your daily life and work routine looks like? 
• What’s one marketing strategy that helped you the most in developing your business?
• What are your other hobbies?
• Who are your top 3 mentors?
• What are the Top 3 apps that you use on your smart phone?
• What are the habits that you are trying to develop to stay efficient?
• What do you do to change your mood when you are depressed?
• What’s the best advice that you ever received?
• If you have the chance, what would you say to advice your younger self?
• What are your top 3 favorite books?
• What are the top 3 people that you are inspired by? 
• How people can contact you?

Sponsors

The post E114: SEO, Content Marketing, Inbound Marketing With Bill Widmer appeared first on 1on1 Business & Marketing Mentoring.

        An expert in SEO, Content Marketing and the Founder of Ardor SEO

Video Interview

Audio

Bio

“My name is Kris Reid. I am a Software Engineer, originally from Brisbane where I graduated from the Queensland University of Technology (A university for the real world).

I was backpacking around the world a few years ago and because of my love for software development, I built an online game.  As the completion day came near for the game I made, I thought that I should learn how to market if anyone else is ever going to play with it. So, I started studying how Google works and learned about Search Engine Optimisation. I quickly discovered how important backlinks are – not just any backlinks, but only quality backlinks with relevant and compelling content on powerful industry-specific websites.

Then, I set out to build the perfect service to provide just that – high-quality backlinks with compelling content on industry-specific websites.

Fast forward a few years later, I now have a permanent office based here in Davao City, Philippines. It’s a quiet beach-side city that gives me access to virtually-unlimited skilled writers, editors, and content marketers to provide essentially limitless amounts of super high-quality powerful backlinks.”

Ardor was founded by Kris Reid, an Australian entrepreneur with a degree in Software Engineering from Queensland University of Technology.

After obtaining his degree in 2006, Kris decided to scratch his itchy feet by heading off to London. During his time in London, Dublin and Brussels, Kris worked under contract with Euroclear, Visa Europe and Sony Research & Development.

These development positions were ideal for Kris to become battle hardened in the real world of software engineering, finance, commerce and contracting.

The global financial crisis hit Europe very hard so Kris headed back to Australia where he developed an online game called Mob Warrior. Having completed the game, the one thing which all site owners need to face is how to get people to find the site and sign up to play it.

“This is when I first began to learn about SEO, meta data, title tags, content, keywords and links” says Kris.

He went on to explain: “Links were my initial focus, they fascinated me. Google rely quite a lot on links to indicate which site has more authority than another. Of course links are not the only thing Google relies on but regardless of fashion and what some experts claim, links are just as important now as they ever were”

With that in mind Kris built a linking service which is still a mainstay of Ardor SEO. The business began to grow as more and more clients came onboard.

To accommodate the growth and to keep the competitive edge which Ardor enjoys, Kris moved to Davao city, Philippines in January 2013.

He opened an office and moved the staff who had been working from home into the office.

The next big addition to Ardor was content, so Ardor Content was born with an army of English speaking writers and editors. Kris invented a unique user rating system to ensure only top quality writers remained on the team. This has ensured great content is the standard. Software engineers and managers were added to stabilize the growth and to maintain the high standards while the company grew at a phenomenal rate.

Next stop was Phnom Penh, Cambodia where Ardor opened another office in order to gain better access to expats in South East Asia. More management was added as well as a sales team, accountant, social media experts and more content and graphics staff. Now that the company has been fleshed out with professionals in all the key areas and has a proven track record of getting results it was time to consolidate all aspects under one banner, one site.

Ardor SEO provides professional services in Reputation engineering, Authority marketing, SEO, Social media response and outsourced first response services.

Websites & Social Media Links

Kris’s Website
Ardor Media Factory
Kris’s Linkedin

Interview Questions

• What’s your background and how did you start in the online world?
• Why you decided to focus on SEO?
• What’s currently working in terms of Off Page SEO?
• Is backlinks still working, if yes then how?
• How your back-linking service works and how the clients can make sure that they will not get a google penalty in the future?
• What’s really matter in terms of On Page SEO?
• How to Rank in Google with a Long-Tail Keyword Right Now?
• Is transcription is good for SEO? If yes then why still quality blog posts of 500 words beats a transcription of 10000 words on the same subject? Then why bother with the transcription?
• Good SEO Company from Bad SEO Company?
• How your content creation service works and how much it costs?
• What’s reputation engineering?
• What’s Ardor Secure?
• Tell us more about your other projects that you are currently working on or planning for the future?
• Share with us some of the tools or software that make you more efficient?
• What’s your daily life and work routine looks like? 
• What’s one marketing strategy that helped you the most in developing your business?
• What are your other hobbies?
• Who are your top 3 mentors?
• If you are just starting today in your field, from where you will start and what are you going to focus on to be more successful?
• The most important factors for success in 3 words?
• What are the Top 3 apps that you use on your smart phone?
• What do you do to change your mood when you are depressed?
• What’s the best advice that you ever received?
• If you have the chance, what would you say to advice your younger self?
• What are your top 3 favorite books?
• What are the top 3 people that you are inspired by? 
• What makes you really happy?
• How people can contact you?

Sponsors

The post E111: Long-Tail Keywords, Backlinking, On and Off Page SEO Tactics with Kris Reid appeared first on 1on1 Business & Marketing Mentoring.

          Neil Patel is a Serial entrepreneur, Angel investor, and
the Co-Founder of Crazy Egg, KISSmetrics and HellowBar

Video Interview

Audio

Coming Soon

Bio

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

My life story

I was born on April 24, 1985, in London, England. From the beginning, I had entrepreneurship in my blood, but I’ll get into that a bit later. When I was two years old, my parents decided to move to sunny Orange County, California. At first, we struggled a bit just like most first-generation Indians. My mom’s first job was a non-paid teaching gig, to which she had to walk a few miles every day with my sister and me. My dad, on the other hand, worked for one of my uncles. His job didn’t pay much, but we were grateful for the opportunity my uncle gave him. Because of my mom’s tenacious nature and my dad’s work ethic, my sister and I were able to live a middle class lifestyle.

Throughout my childhood, I was surrounded by entrepreneurs. All of my uncles on my mom’s side had multiple businesses, which led them all to be successful. My uncle’s entrepreneurship rubbed off on my mom, and she started her own home daycare business. Although she was successful at it, mom’s business never revenued more than 100k a year, and my dad was satisfied with his average job. This meant my sister and I would not live a “rich” lifestyle.

Entrepreneurship

Growing up, I was always thinking about what I could do to change my lifestyle. For years, I couldn’t come up with anything, but during my first year at John F. Kennedy High School, things started to get better.

My cousin, who is a year older than me, was selling burned music CDs to students. I saw that he was making a few bucks, so I started doing the same thing within my freshmen class, but I tried to be a bit more careful by not selling pirated media. I quickly realized that I could only make a few dollars a CD, so as a more profitable venture, I started selling black boxes.

Soon after, I was known as the kid in high school who was selling black boxes. I then decided to capitalize on this by purchasing cable black boxes in quantity on eBay and then selling them to my classmates as well as their parents. Business was booming, and I made a few grand in profit.

Realizing that there wasn’t a long-term career in selling things that could be potentially classified as “illegal”, I decided to get into a legitimate business. I noticed that many of the kids in my school were fixing up their cars with after-market parts, so I decided to get into reselling automotive parts. I picked up a resellers permit from the State Board of Equalization, which allowed me to buy car parts at a discount and sell them to other students.

The Corporate Life

Because my income from my businesses was not stable, I decided to get a “real” job. I was only fifteen, and the only local place I could find a job at was Knott’s Berry Farm, in the park services department. The department I worked in sounded cool, but I was in charge of picking up trash, emptying trash cans, cleaning restrooms and sweeping up vomit. Although the job was less than glorious, I loved it because I got paid a few cents more per hour for cleaning the restrooms compared to most of the other jobs at Knott’s Berry Farm.

After three months of working at Knott’s, I quit and found a job at Quality Systems. This job didn’t give me any steady income, but the job paid a few hundred dollars in commission per sale. I was selling $1,600 Kirby vacuums. I went door to door, trying to convince home owners to let me clean their carpets for free. If they did, I would then sell them on the vacuum after shampooing their carpet. After doing this for a month or so, shockingly I sold a vacuum to an Indian couple (I was surprised because generally Indians are cheap). But after a week, reality kicked in, and they returned the vacuum.

Realizing that an average American could not afford to buy a $1,600 vacuum, I decided to look for other career opportunities. My sister was working for an Oracle consultant locally, and she introduced me to him. I found out that as an Oracle consultant, my sister’s boss was billing companies $125-250.00 an hour. I was shocked to hear how much he was making, which led the entrepreneur within me to come out once again. I tried to figure out how I could also make that much as a high school student, so I turned to Monster.com and started looking for Oracle consulting jobs. The problem was I had no clue what Oracle was.

.COM boom

Instead of finding a job on Monster.com, I learned about Monster.com’s business model and that they were making hundreds of millions of dollars. As a kid, I thought that if I could even make 1% of what they did, I would be rich. This led me to start my own job board called Advice Monkey. After spending $5,000.00 to build the job board, I launched it and learned that I have to market a site for it to be successful.

Knowing that I needed some help with marketing, I hired an Internet marketing firm. Within a few months, I realized that they were taking my money and doing nothing valuable in exchange, so I fired them. I then hired two more firms, who also provided little to no results.

Because Internet marketers I had hired had taken all my money, I decided to learn Internet marketing myself. Within a few months, I became pretty good at it. Advice Monkey started to become popular, but it never succeeded because the site was not set up to take credit card transactions.

A New Life

My sister was still working for the Oracle consultant and kept telling me how much money he was making. I then decided that I was going to take that career path and open my own Oracle consulting company. Unfortunately, I had two major roadblocks in my way: I was nowhere near 18 years old, and I didn’t have a college degree.

With my sister’s help, I started taking general education college courses at Cypress Community College while in high school. My goal was to finish college in 2.5 years.

My first college class was Speech 101, in which I had to give three speeches on any topic of my choice. One of the speeches I gave was on how search engines work. After hearing my speech, one of the individuals in the class asked me if I wanted to consult Elpac Electronics on their Internet marketing strategy. Using my sales skills that I learned from selling vacuums door to door, I was able to lock them into a $3,500 a month consulting gig. Realizing that I could make a lot of money and change my lifestyle by doing Internet marketing for companies, I decided to start up an Internet marketing company with my sister’s boyfriend (now her husband).

The Good Life

My business partner and I got a bit lucky as the owner of Elpac had a son who owned an ad agency. The son heard about the results we provided for his father’s company, and soon enough more marketing contracts started coming our way.

The Internet marketing company began to take off. Still being a kid, I thought I was “rolling in dough”. With the money I made, I started investing in a few other companies. I invested around a million dollars into a hosting company called Vision Web Hosting that never worked out. Sadly, I lost all of the money I invested into it. After realizing investing wasn’t for us, my business partner and I took the rest of the money we made and created another company called Crazy Egg. Crazy Egg created a lot of buzz when it came out, and I surely thought I would end up selling it for ten million dollars because we were getting so much interest from Fortune 1,000 companies.

When we weren’t able to get an asking price of ten million dollars for Crazy Egg, my business partner and I decided that we were going to raise venture capital because Crazy Egg wasn’t a profitable company.

After pitching Crazy Egg to venture capitalists for six months, I realized no one was going to invest in it. Because of this, we had no choice but to figure out how to make Crazy Egg profitable.

The Mad Man Life

Because we needed income to make up for the losses in Crazy Egg, we continued to run our Internet marketing agency. Although we were making millions from the consulting company, none of us really enjoyed what we were doing.

I personally was attending college during this time as a full time student while working 60+ hours a week. To top it off, I was traveling almost every week and speaking at over 50 conferences a year by this point.

Luckily enough, Crazy Egg started to do well financially, and we quickly learned how lucrative software companies could be due to the recurring income. You just have to give each software company a few years to take off. Because we didn’t enjoy being consultants, we decided to get back into creating more software companies.

Recurring Income

We decided to create and invest in software that solved problems companies were facing. Our ideas ranged from software applications that could help manage companies marketing budget to the first podcast advertising business.

Unlike our Crazy Egg startup, our newer software ventures didn’t seem to work out. The development firm that was supposed to build one of our software companies never completed the job. And although the podcast advertising business was up and running, the guy who was running it wasn’t passionate about it even though it was his idea. In the end, when we had interest from a few companies who wanted to buy the business, nothing ever came of it because the CEO of that business wasn’t interested in working for someone else…even if he got a decent pay day.

The Simple Lifestyle

Eventually, we learned that Crazy Egg succeeded while our other software companies didn’t because of two reasons: not only does it solve a unique problem that enough businesses are experiencing, but it does so in a very simple way.

With our new found knowledge, we decided to create another analytics company that would solve a much larger problem than what Crazy Egg solved. Crazy Egg was doing well, but it was never going to be that billion dollar company because the market size for that one product is very limited.

The product that we happened to come up with was KISSmetrics. Funny enough, we were able to get funding for it through True Ventures to whom I once pitched Crazy Egg and who decided not to fund that company.

Over the last few years, KISSmetrics has been growing. We released a few more software products under that brand. We also raised a bit more venture capital from a few other venture firms and a few prominent angel investors in Silicon Valley.

Today

I’m currently spending all of my time on KISSmetrics, and I am working on creating that billion dollar company. I wish I had a crystal ball that could tell me what the future holds for me, but I don’t have one.

Luckily enough, I have made more money than I have lost, and I have been able to leverage that money into investments like apartment complexes, .com companies, the stock market, hedge funds, brick and mortar businesses, venture capital funds and, best of all, my parents. I hope my investments will pay off so that I can continue to do what I am doing and not work for anyone else.

Over the next few years, my number one goal is to share what I have learned with you so that you can have an even better life than I do.

The Future

Although I love being an entrepreneur, sadly I don’t think I’ll be able to do it forever. I probably have a few more good startups in me, but after that, I want to focus on the non-profit world. See, I was born with a gift: I am able to help websites get a ton of eyeballs on the web. My hope is I can take that gift and help non-profits get enough eyeballs to their websites so that people like you can help change more lives.

I hope my story inspires you to do something with your life. You don’t have to be rich to be happy. You just need to love what you do.

Interview Questions

• From selling CDs to Black Boxes to Car Parts to the employment life please brief us about this interesting journey and don’t forget to mention the story about selling the vacuum to the Indian couple because I cried yesterday while reading it.
• how did you start in the digital marketing and specifically traffic world?
• https://neilpatel.com vs. https://www.quicksprout.com
• What’s are the services that you provide through Crazy Egg and KISSmetrics?
• How to do the On Page SEO work correctly for a wordpress site? Do you recommend Yoast or any other plugins for that? And is Yoast solve all the SEO needed issues?
• How to do the meta tags for the same page if you have two languages used in the same page?
• How to use the categories and tags for a wordpress site correctly?
• How to write the right URL for each post? And how to name pictures?
• What’s xlr map and how to make it?
• Best 3 Keywords research tools? Why some long tail keywords don’t show any global search and what’s the point then to target such keywords?
• Best tools to speed-up a wordpress site?
• Is footer is important for SEO?
• Direct traffic vs. google traffic? Which metrics to track?
• Where to build links the right way off page to rank certain keywords without getting a penalty from google?
• Short or Long tail keywords and why?
• Is Google apply penalties for my old SEO work at the moment of applying new change or they just start giving penalties after they implement their change?
• Best 3 Penalty tools?
• Best 3 tools to discover and remove a Google SEO penalty?
• How important to have a transcript for a video or audio content for SEO?
• How long it takes to rank a blog for 20 keywords on the first page of google? With SEO work and without SEO work?
• Content Creation vs. SEO is it 80 vs. 20 focus or how do you see it?
• Is sharing the same content over all the social media channels effective?
• How do you structure the content creation system for your blog and other companies?
• How many team members involve your content creation system and what exactly they do?
• Can you recommend for us some experts individuals or companies in the areas of SEO, info graphics, Email Marketing?
• How much a small blog versus a popular blog should spend on SEO?
• How much do you charge for 1:1 consulting or when you take over specific project and how it works?
• Best Analytics tools? And What do you think of Moz, how to use it, any alternatives?
• Tell us more about your other projects that you are currently working on or planning for the future?
• Share with us some of the tools or software that make you more efficient?
• What’s your daily life and work routine looks like?
• Which company, product or service made you most of your money?
• What’s your view on life and when you will quit the entrepreneurial madness? What’s your future plan?
• What are your other hobbies?
• Who are your top 3 mentors?
• The most important factors for success in 3 words?
• What’s the biggest failure moment in your life and what did you learn from it?
• What are the Top 3 apps that you use on your smart phone?
• What are the habits that you are trying to develop to stay efficient?
• What do you do to change your mood when you are depressed?
• What’s the best advice that you ever received?
• What’s your favorite quote?
• What are your top 3 favorite books?
• What are the top 3 people that you are inspired by?
• What makes you really happy?
• Do you have any notes or suggestions to improve Be Efficient Tv?
• How people can contact you?
• Do you have any notes or suggestions to improve Be Efficient Tv?

Sponsors

The post E89: Neil Patel on Content Creation, SEO, Finding Keywords, Blogging and Traffic appeared first on 1on1 Business & Marketing Mentoring.